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PRODUCTS, SERVICES AND BRANDS
GROUP NO 3 Saman Anwar 3042 Saman Riaz 3033 Ayesha Azam 3011 Sadia Javeed 3036 Samra Rashid 3034
SAMAN ANWAR3042
PRODUCT Anything that can be offered to a
market for attention , acquisiton ,use or consumption that might satisfy a want or need.
SERVICE Any activity or benefit that one party
can offer to another that is essentially intangible and does not result in the ownership of anything.
Augmented Product
Actual Product
Brand after name
Quality waranty
Packaging
Core Customer
value
NEXT PRESENTER ISSAMAN RIAZROLL # 33
PRODUCT AND SERVICES CLASSIFICATION Consumer Products
Convenience Products
Shopping Products
Specialty Products
Unsought Products
Industrial Products
NEXT PRESENTER ISAYESHA AZAMROLL # 11
PRODUCT AND SERVICE DECISIONS
Individual Product and Service Decisions
Product line Decisions
Product Mix Decisions
INDIVIDUAL PRODUCT AND SERVICE DECISIONS
Branding Packaging
LabelingProduct Support Service
Product Attributes
PRODUCT ATTRIBUTES Product Quality
Product Features
Product Style
Product Design
BRANDING PACKAGING
A Name,term,sign,symbol, Design, or combination of these that identifies the products or services of one seller or a group of sellers and differentiate them from those of competitor.
The Activities of designing and producing the container or wrapper for product.
LABELING Labels ranges from simple tags attached to products
to complex graphics that are part of the package.
Product Support Service
• Customer service is another element of product strategy's. A company’s offer usually includes some support services, which can be minor or major part of total offering.
SADIA JAVEED Roll # 3036
PRODUCT LINE DECISION Product line length
Product line filling
Product line Stretching
PRODUCT MIX DECISION Four Dimensions of Product Mix Decision.
Length
Width
Depth
Consistency
SAMAN ANWARROLL # 3042
BUILDING STRONG BRANDS
Brand PositioningAttribfutes,Belie
and value
Brand name selectionSelectionProtection
Brand Sponsership
Manufactures’s brand
Private brandLicesing
Cobranding
Brand developmentLine extension
Brand extensionMulti brandNew brand
SAMRA RASHIDROLL # 3034
BRAND DEVELOPMENT
Line Extension Brand Extension Multi Brand New Brand
Line Extension Brand Extension
Multi brands New brand
PRODUCT CATOGARY
Services
Inseparability
Perishablity
Intangibility
Variability
Four Service Characteristics
Thank u For Your AttentionAny Question????
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