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Copyright 2009 Whittaker Associates, Inc
Turning Information into Opportunity
Thursday, June 25, 20092:00 PM EDT
Presented by: Whittaker Associates, Inc.Dean Whittaker, Jami Miedema, Vidhan Rana
Tech Support: Jim Bruckbauer and Mark James
For audio Dial Enter Access Code
Copyright 2009 Whittaker Associates, Inc
Introducing Whittaker Associates
Dean Whittaker Vidhan RanaJami Miedema
Copyright 2009 Whittaker Associates, Inc
Introducing Whittaker Associates
Dean Whittaker Vidhan RanaJami Miedema
Copyright 2009 Whittaker Associates, Inc
Learning Objectives
For audio Dial Enter Access Code
Copyright 2009 Whittaker Associates, Inc
Business Intelligence
Copyright 2009 Whittaker Associates, Inc
Why Target Companies
Focus energy and effort Limited resources of time and money Maximize result Brains vs muscle
Copyright 2009 Whittaker Associates, Inc
Predicting Corporate Behavior
Copyright 2009 Whittaker Associates, Inc
Predictive Analytics
What is it? And Why should you care?
Copyright 2009 Whittaker Associates, Inc
Predictive Model - Ranking
Use of Weighted Matrix Control Group Variables Weighting
Company Event 1 Weight Event 2 Weight Wt. Index ABC Co. merger 7 Change of CEO 9 16XYZ Co. Acquisition 2 Increase in Sales 4 6MNO Co. Increase in Emp. 4 Increase in Sales 4 8RST Co. New prod. 3 Change in CEO 9 12
Copyright 2009 Whittaker Associates, Inc
Why do Companies Consolidate, Expand or Relocate?
Copyright 2009 Whittaker Associates, Inc
Jami Miedema, Research Analyst
Copyright 2009 Whittaker Associates, Inc
Targeting Companies
Creating a target company profile Target industry Size Location Corporate changes/events
Copyright 2009 Whittaker Associates, Inc
Creating a Target Company Profile:Old Process
Old Process Client Input
Target industries by 3-4 digit NAICS
Minimum sales and employment Employment & Sales Growth
Copyright 2009 Whittaker Associates, Inc
Creating a Target Company Profile: New Process
New Process Focus on type of active companies
New & Expanded Announcements Search for similar companies using:
5-6 Digit NAICS Keyword, articles, trade associationsEvent registration, membership list
Copyright 2009 Whittaker Associates, Inc
Data Center Information Sites
Data Center World exhibitor list
The Data Center Journal glossary
Colocation Service Provider Directory metro area
Data Center Knowledge RSS feed
Copyright 2009 Whittaker Associates, Inc
Hoovers Demonstration
• Hoovers Owned by D&B Info on millions of companies Updated frequently
Copyright 2009 Whittaker Associates, Inc
Fee-Based Sources
Harris: contains info on small, private companies
OneSource: broad multiple sources of news and company information
LexisNexis: news sources for events
Copyright 2009 Whittaker Associates, Inc
Free Sources
Zoom Info a quick biographical sketch based on Internet data
ZipSkinny a zip code-based demographic comparison tool
Google Earth a bird’s eye view of earth and beyond
ZoomProspector a geographic information site selection tool
Copyright 2009 Whittaker Associates, Inc
www.google.com www.news.google.com www.google.com/finance www.googlelabs.com
Copyright 2009 Whittaker Associates, Inc
Vidhan Rana, Research Analyst
Copyright 2009 Whittaker Associates, Inc
Key research skills
• Be patient & persistent• Find the right keywords• Be innovative• Use trial & error
“Become a pro in Google Search”
Copyright 2009 Whittaker Associates, Inc
Projects in the Data Center Industry
Data Source: Conway Scorecard
Copyright 2009 Whittaker Associates, Inc
Investments in the Data Center Industry
Data Source: Conway Scorecard
Copyright 2009 Whittaker Associates, Inc
Investment per Project
Data Source: Conway Scorecard
Copyright 2009 Whittaker Associates, Inc
Data Center Projects in the US (1993 – 2008)
Data Source: Conway Scorecard
Copyright 2009 Whittaker Associates, Inc
Location of Data Center Projects near Major Metros
New York
Dallas-Fort Worth
Washington-Baltimore
Atlanta
Copyright 2009 Whittaker Associates, Inc
2001 Data Center Announcements
Data Source: Conway Scorecard
Copyright 2009 Whittaker Associates, Inc
2002 Data Center Announcements
Copyright 2009 Whittaker Associates, Inc
2007 Data Center Announcements
Copyright 2009 Whittaker Associates, Inc
2008 Data Center Announcements
Copyright 2009 Whittaker Associates, Inc
Largest 20 Projects in 2008 by investment dollar
Copyright 2009 Whittaker Associates, Inc
Why not to Rely on NAICS?
Copyright 2009 Whittaker Associates, Inc
25 Fast Growing Companies by Sales Growth in 2008
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What Data Center Companies Need?
"The data centre was formerly a US Navy communications facility designed to withstand Category 5 hurricane level winds......." - Mark Wade, director of Network Operations at TBI, Inc. on Bermuda expansion
"......can rest assured, knowing that their mission-critical systems and applications are protected and available 24/7.” - Rich Lee, founder and CEO of Hosted Solutions talking about his customers
"This new space enables us to accommodate the rapid colocation market growth we’ve seen in the Dallas area......." - Jeff Lowenber, VP Facilities, The Planet
Copyright 2009 Whittaker Associates, Inc
Putting Social Media into Perspective
Copyright 2009 Whittaker Associates, Inc
What can do?
Drive
traffi
c to
you
r
websit
e & tr
ack
it!
Prom
ote
cam
paig
ns!
Find
& c
onne
ct
with p
eopl
e!
Find
info
rmat
ion
&
cont
rol b
rand
!
Copyright 2009 Whittaker Associates, Inc
What can do? Le
t oth
er p
eopl
e
find
you!
Mak
e bu
sines
s
conn
ectio
ns!
Find
& c
onne
ct
with p
eopl
e!
Find
Job
s, fi
nd
tale
nt!
Copyright 2009 Whittaker Associates, Inc
Whittaker Associates Lead Tracker (WALTER)
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Whittaker Associates Lead Tracker (WALTER)
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Copyright 2009 Whittaker Associates, Inc
Web 3.0 – The New Media Social Networks
www.Linkedin.com www.facebook.com www.twitter.com
Streaming Video www.YouTube.com
Podcasting Blogs
Copyright 2009 Whittaker Associates, Inc
Discussion and Q&A
Please type your questions into the question text box on the lower right side of your screen.
Dean@whittakerassociates.comJami@whittakerassociates.com
Vidhan@whittakerassociates.com 616-786-2500
www.whittakerassociates.com
Copyright 2009 Whittaker Associates, Inc
Thank you for your participation
Dean@whittakerassociates.comJami@whittakerassociates.com
Vidhan@whittakerassociates.com 616-786-2500
www.whittakerassociates.com
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