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This presentation addresses the main points of a successful presentation, and delivers them in a way that's clear, relevant and memorable.
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Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
8 Steps to Clear, Relevant and Memorable Presentations
Presentations That Stick
James L. WatsonFebruary 25, 2009
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
Who Said…
“It's amazing what clarity you get from psychotic jealousy..”
A. Sigmund Freud, Psychiatrist
B. Dan Quayle, Senator and Spelling Bee Champ
C. Jack Nicholson, in “Batman”
D. Julia Roberts, in “My Best Friend’s Wedding”
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
Who Said…
“Never question the relevance of truth, but always question the truth of relevance.”
A. Craig Bruce, Renowned Author
B. Albert Einstein, Renowned Physicist
C. Richard Nixon, Purveyor of Truth
D. Margaret Thatcher, Prime Minister
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
Who Said…
“When I was younger, I could remember anything… weather it happened, or not.”
A. Ronald Reagan, former President
B. Mark Twain, author & humorist
C. Barbara Streisand, actress & entertainer
D. Yogi Berra, contemporary philosopher
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
1. Tell them what’s in it for them.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Present the value up front.
• Tune them in before they tune you out.
• Issue a call to action.
Tell them why they should listen.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
2. Know your audience.
Sam Anagnostis
John Anagnostis
Ray Audie, Jr
Ray Audie, Jr
Pris Baillargeon
Peter Bishop
Steve Boissonnault
John Bouchard
Bob Boucher
Frank Butterworth
Al Carignan
Jim Cartier
Kitty Chadbourne
Brenda Chapman
Greg Cloutier
Scott CochraneDan Colby
Dan Cote
Deb Cote
Con Crepeau
Brenda Cressey
Janet Davis Danny DoucetteNancy Drisko
Denise Dupuis
Katey Dydowicz
Tom Gallant
Norman GarciaDick Gaudreau
Ted Gauthier
Seth Gillis
David Green, Esq
Ron Guay
Priscilla Guerin
Doc Hammond
John Hart
Lucie Hatch
Phil Hatch, III
Alfred Hills
Doug Hooper Dale Huot
Chris Jacques
Terri Jalbert
Brad JettGreg Johnson
Nance Kelley
Cliff Kelsey
Stephen Kitchen
Joe Kline
Dru Laduke, CBC
Tony LeBlanc
Cathy LeBlanc
Diane LeBlanc
Jim McAvoy
Muffin Menard, Jr
Fred Milley
Brian Mula-Howard
Jake Mulligan
Tim MurphyCarolyn Noble
Andrea Otis-Higgins
Pat Paquette
Brad Paul
Bonnie Pothier
Dana Prescott
Dennis Robillard
Curt Scamman
Jess ScammanHy Schirazi
Jeff Shaw
Scott Simonds
Raye Speirs
John Tarbox
Douglas Willett
John Williams
David Wilson
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Who are they?
• What are their backgrounds & biases?
• What are their expectations?
• What’s their level of expertise on your topic?
• Tailor your message to fit your audience.
Know who will be in the room.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
3. Make it interactive.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Involve your audience at the start.
• Ask questions.
• Ask for a show of hands.
• Ask more questions.
• Walk around the room.
• Ask them for examples.
A good presentation is a conversation.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
4. Make it simple.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Give them a map to follow – distribute an outline.
• Use numbers: “The 8 key steps…”
• Summarize each point.
• Tell them what you told them.
Make it easy to follow along.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
5. Present with Passion.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Your enthusiasm will be contagious.
• Make your point with stories.
• Use personal examples.
• Own your message, and share it.
Say it
like you mean it.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
6. Make it memorable.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Be credible.
• Use quotations and statistics.
• Leverage familiarity.
• Use metaphors.
• Reference famous examples.
• Give personal examples.
Great presentations become great memories.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
7. Make it visual.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Use stunning graphics & photos.
• Use physical props.
• Make slides concise.
• 6 bullets max; 6 words max.
• Use 30+ point fonts.
People also listen with their eyes.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
Be Prepared.8. Be Prepared.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
• Practice, Practice, Practice.
• Practice again.
• 60 minutes preparation for each minute of presentation.
• Your audience will know.
Leave nothing to chance.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
Tell them what you told them.
1.Tell them what’s in it for them.2.Know your audience.3.Make it interactive.4.Make it simple and clear.5.Present with passion.6.Make it memorable.7.Make it visual.8.Prepare, prepare, prepare.
Presentations That STICKCopyright 2009 Presentations That Stick - all rights reserved.
www.presentationsthatstick.com
207.741.9047
Thank You!
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