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Larysa Turkowski
Women`s Business Leadership Part I
Professor Frey
07.14.2010
What country is extremely hot, dry and has an average temperature
around 104 °F?
Dubai
How can we help the habitants to get a refreshment?
An ICE-BAR is the solution!
• An ice bar/lounge
• temperatures around 77° F
• ice area
• interior design: a mix of ice, glass & plexiglass
• biggest and unique variety of cocktails
• culinary menu
1.Millionaires
2.Migrants of Europe and Northamerica
3. Tourists
•18 - 50 years old
and
•The habitants of Dubai crave for elements like snow, ice and more, e.g.:
Ski Dubai
•A continuous search for uniqueness and creativity
•Price range:
1. Drinks: 3$ - 150$
2. Menu: 8$ - 200$
•Price level is acceptable for everybody:
Tourists Privileged society Millionaires
•Advertisment
• Word of mouth advertising
•Special deals:
Happy hours
Coupons
Gift vouchers
special events
concerts
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