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Social Media Presentation
Volkswagen VS Honda
Volkswagen German automobile company
Founded in 1937
Headquarters: Wolfsburg, Germany
CEO: Martin Winterkorn
Honda Japanese motor company
Founded in 1948
Headquarters: Tokyo, Japan
CEO: Takanobu Ito
Honda
Volkswagen
3,228,602 1,343,874
287,000 247,000
66,152 163,961
389 490
Honda Target Market
Honda
#hondalovesyouback
Volkswagen
#woofwagen
“We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone’s comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like (multiple posts from a person within a short period of time) and are menacing to fans and employees.”
Volkswagen – SWOT Analysis
Big Facebook presence
Interactive Instagram and Twitter
They do not have a variety of Twitter Handles.
Don’t interact with customers much
Volkswagen – SWOT Analysis
Big Facebook presence
Interactive Instagram and Twitter
They do not have a variety of Twitter Handles.
Don’t interact with customers much
The Twitter Handles are not in a variety of languages.
Honda has many Twitter Handles - VW could also replicate a similar system.
Customers might not follow them anymore due to weak interaction
Risk of negative comments and inappropriate content on FB statuses
Honda – SWOT Analysis
Every country has a personal Twitter Handle eg. @HondaCanada, @Hondaespagnol
Twitter is very interactive and Informal
Interactive Social Media Campaigns E.g Project Drive in
On Instagram their pictures focus on everyday life, not soley the Cars.
Project Drive In is a good campaign, but there is little connection to the Honda brand
Maybe too many different Twitter Handles, its hard to get to what you need.
Become more interactive via Facebook.
can only see the news if you like the fb page.
Risk of negative comments and inappropriate content in hashtag campaigns
Conclusion Honda has a more effective Social
Media Strategy and this is reflected in its Social Media presence
Honda has appointed a dedicated Social Media Agency called Cake, to deal with its social media presence.
VW handles social media as an internal job
Google charts – interest over time
Thank you!
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