Presentation Recruitment Agency Expo Feb 13

BUILDING REPUTATION AND SHARING THE LOVE!

@BlueSkyPR

Recruitment Agency Expo – February 2013

Expo 2012 – A quick recap

Why do recruiters need a brand?

How PR can help build a brand

PR is not just about the press

Press Coverage is everything?

If you are purely process driven – yes

If you are interested in real results – no

CONTENT IS KING

Shaping the message - Populist

From company blog post to Sky News

Shaping the message – interesting research

• Antal Global Snapshot • APSCo Monthly Trends• The Venn Index

Shaping the message – making the dull interesting

HR Zone X Factor Blog

Disseminating the message

Getting read ….and getting shared:

• Press• Online media• Website• Blog• Social Media

Channels

Disseminating the message

Online is where it's at

It can be there forever It’s easily shared It allows engagement

But …you need to be creative

The Principle in Action

The Principle in Action

Keep your eyes on the news and have an opinion:

Websites/Blog

Interesting news stories can make blog posts

Social Media Channels

Twitter Facebook LinkedIn Company PagesLinkedIn StatusYouTube

….and more

Tips of The Trade

Make bold statementsBe unexpected – contrarian – but

follow throughKeep your eyes and ears on the

newsDon’t sellThink SEO but don’t go

overboard

The questions to ask yourself

Would I want to read this?

Would I believe it?

Would I recommend it, tweet it , blog it?

It must pass the so what test……

Press Coverage – The Journey

Online Coverage – The Journey

Questions?

Interact with us: @BlueSkyPR facebook.com/blueskypr linkedin.com/blueskypr bluesky-pr.net/blog youtube.com/BlueSkyPRvideo http://pinterest.com/prbluesky/

www.bluesky-pr.net tracey@bluesky-pr.net