Presentation on Merlin reporting

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Successful brand campaigns achieve three objectives

Reach Target Audience Effectively

Of the right

members

Enough to break-

through

A large audience

Your campaign performed well against these objectives

Reach459,235

4%

unique people reached

of your audience saw 11+ impressions

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Target Audience

Effectivelyest.

*Assuming average ad recall based on LinkedIn Research norms

expected brand recall*

people aware of your message36k

8%

You reached your target population with precision

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Who you reached: Industry

5

Who you reached: Seniority

6

Who you reached: Company Size

7

Companies reached

8

Assuming average campaign performance, your campaign generated expected recall of 8%

Estimated

RecallExpected

Recall

Audience

Reached

9

* estimated recall based on level of exposure and average ad recall

*assuming average brand lift based on LinkedIn Research norms

36,000 459,235 8%

Key Insights & Recommendations

� a

� Your campaign reached your target population with precision

Your campaign reached 459,235 unique people in your target audience

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� Ad recall could be increased by increasing exposure to the campaign (96% saw fewer than 10 impressions)

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Appendix

� Impressions delivered:

� Audience Reached:

� Frequency (impressions per audience) :

459,235

2.7

1,250,856

� Clicks: 755

12

� CTR (clicks/impressions) : 0.060%

Assuming average performance, about people from your target audience likely recall the campaign

36k

Audience

Reached

Avg. Ad

Recall*

Estimated

RecallX =

Low

Exposure 441,666 7.6% ~34,000 ~

36k

13

36k

*assuming average brand lift based on LinkedIn Research norms

Exposure

High

Exposure

Total

441,666

17,569

459,235

7.6%

13.4%

~34,000

~2,000

36,000

8%expected brand recall*

( )

~