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Impact of Social Media on Consumer Behavior

Presented by : Oshin Shrestha Neha Kayastha

WHAT DO YOU THINK ?

Two Way communication

Ability to publish, share, follow, discuss and Create

Consumer Behavior

• The study of individuals, groups, or organizations

and the processes they use to select, secure, use,

and dispose of products, services, experiences

• Ideas to satisfy needs and the impacts that these

processes have on the consumer and society.

ISSUES TO BE CONSIDERED FOR UNDERSTANDING

CONSUMER BEHAVIOR FOR

MARKETING

• Consumer’s psychology

• How much a consumer is influenced

• Behavior of Consumer when making

purchase decision

• Limitations on consumer knowledge

• Improving marketing campaigns strategies

to more effectively reach the consumer.

Mr. A Ms. B

Mr. A

• Wants to buy a laptop

• Does not do any market research

• Believes salesperson

• Buy laptop blindly

Ms. B

• Wants to buy A dress • Go through internet • Checks Reviews and

Feedback• Decides to Buy the

dress

Result

SOCIAL MEDIA INFLUENCE ON CONSUMER BEHAVIOR IN

NEPAL

Believes in Word of Web

Online Merchandising

o The variety of products available for sale and the display of those products 

o It stimulates interest and entices customers to make a purchase

No Barriers on Consumer knowledge

• Distributes great deal of information about a service or

product such as features ,pros and cons

• Information isn’t limited to what a company alone puts out

there, consumer can collect more information with a click

• The consumer can log on to a social media network and can

easily get access to product and service detail

• The more information available, the more likely the

consumer will make the buying choice that fits his or her

needs

Direct Interaction with Supplier

HOW COMPANIES CAN CREATE STRONG MEDIA PRESENCE?

Identify

Set Marketing Objectives

Identify Ideal Customers

Choose Channels and Tactics

Allocate Budget and Research

Assign roles

Here are the top facts you need to know:

• 97% of all consumers search for local businesses online.

• 86% of companies are comfortable marketing with social tools, and only 41% use social tools for communicating with customers.

• 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.

• 78% of small businesses attract new customers through social media.

• 87% of buyers say online content has a major or moderate impact on vendor preference and selection.

•  

• 54% of B2B marketers plan to increase spending on content marketing in 2014.

• Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Face book, Twitter and LinkedIn.

• 93% of online research starts with a search engine and 68% of consumers check out companies on social networking sites before buying.

• 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

• 93% of Marketers use social media for business

• Business are drastically measuring their social media budgets

• Advertising is moving online • Marketing departments are hiring based

on social media thinking

Conclusion

• Consumer purchasing behavior and decision are

heavily influenced because of social medias

• With the introduction of social networking sites, the

consumers are making wise and satisfied decisions

• Business houses also have the access to targeted

customers

• It has also brought the competition in Nepalese

• market so there is wider product variation

• The role of social media is increasing• No sooner it will replace paper Ads, TVc &

many more