Presentation blogger outreach tools

Blogger Outreach Tools

Blogger Outreach Tools

• Re-cap previous workshop

• Tools for finding prospects - search engine - social media

• Tools for pitching

Quick recap

• Why Blogger Outreach?

• Plan1. Find Your Niches2. Research3. [Engage] Pitch4. Track

Prospects via search engine

• People have done the work for you!

• “Top 10 fashion blogs”• “Fashion blog list”

A list of blogs can sometimes be found….on a blog

Most likely a mix of keyword..

Quotations “ “

inurl:

Specific domain (.nl)

intitle:

Or combine…Examples“write for us”“guest blog requirements”“trade publication”

intext:

Advanced search

Blog search Search tools Language settings Incognito window

Social media as a tool

Finding influential people Different topics and niches

Why?Social is becoming more importantThey probably have a blogThey can reach a big audience

Twitter

www.followerwonk.com

Twellow

Klout

Linkedin

Google+ www.findpeopleonplus.com

Outreach networks /Guest blog opportunities

• There are loads!• www.blogdash.com • www.bloggerlinkup.com• www.bloggabase.com • www.myblogguest.com • www.helpareporter.com

Brainstorming for topics

Google search – articles past month/week etc Google Trends

Foller.me

Pitching tools

Canned responses

Follow-up

• If the recipient opened the e-mail

• Hopefully this presentation was helpful. There is not one specific way to do Blogger Outreach, but these tools can help to improve the outreach. Every outreach is different, because it involves a different person. It sometimes takes some creativity to make it successful!

• Thank you for attending!