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UNI-CleanPutting students and housekeepers together… 5.12. 2013
Agenda
•
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
This Session we will present:• Business model 3.0
• Validation Board
• Financial Reports:
• Cash Flow and Break-Even
• Financial Statement
• Balance Sheet
Pitch
– UNI-Clean helps students to find a Housekeeper at a convenient Schedule, through our website.
– UNI-Clean allows students to benefit from a professional cleaning service with no need to require further services.
– UNI-Clean ensures a standard quality and safety control for all services.
•
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Pitch • UNI-Clean is user-friendly and easy to contact:
– Website focused on functionality – Mobile App to allow better relation with clients– Physical Space to meet our customers personally.
•
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Pitch:• Housekeepers registered in our Website have
already been through a meticulous selection process where:– Housekeepers supply their personal and contact info– Performance capacity are evaluated and rated
accordingly– Continuous contact is kept with housekeepers to
ensure commitment to UNI-Clean’s values.
•
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
PitchUNI-Clean has:
– Knowledge and proximity with the desired target– Operates in a well known market (Portugal)– Key partnerships with local universities and dorms – Careful selection process that ensures quality and safety
•
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Validation board
•
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSISThere is a need to find efficient cleaning services for students homes
Housekeepers can be a solution if they agree on flexible schedules
Housekeepers struggle to find jobs and would like to perform single time services
Housekeepers can be a solution if they agree on flexible schedules
There is a need to find efficient cleaning services for students homesHousekeepers
would appreciate a website to improve their job proposals
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Some initial assumptionsGeographic Target Students
Portugal 396.000
Deslocated and international students in Portugal 21%
POTENTIAL MARKET (no market shares)
Geographic Target Estimated number of clientsPortugal 83.160
TOTAL 83.160
Months 1 2 3 4 5 6Cleaning 10 14 18 25 34 45Total in clients 5 7 9 12 17 23
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Cash flow graph
• Break-even point after 1 and a half years
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Financial Statement
• Negative results on the first year • Second year already profitable
OUTLINE
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Ad group Keyword Currency Avg. monthly searches Competition Suggested bid
Keywords like: Empresas Limpeza Lisboa
empresas de limpeza EUR 720 0.99 0.76
Keywords like: Empresas Limpeza Lisboa
limpezas EUR 480 0.95 0.58
Keywords like: Empresas Limpeza Lisboa
empresa de limpeza EUR 170 0.95 0.72
Keywords like: Empresas Limpeza Lisboa
empresas de limpezas EUR 50 0.97 0.78
Keywords like: Empresas Limpeza Lisboa
empresas limpeza EUR 50 0.99 0.79
Keywords like: Empresas Limpeza Lisboa
empresa limpeza EUR 30 0.8 0.67
Keywords like: Empresas Limpeza Lisboa
empresa de limpezas EUR 40 0.94 0.75
Keywords like: Empresas Limpeza Lisboa
limpezas industriais EUR 40 0.66 1.04
Keywords like: Empresas Limpeza Lisboa
limpeza industrial EUR 20 0.94 0.29
Keywords like: Empresas Limpeza Lisboa
limpezas lisboa EUR 90 0.96 0.47
Keywords like: Empresas Limpeza Lisboa
empresas de limpeza lisboa EUR 140 0.96 1.07
Keywords like: Empresas Limpeza Lisboa
safira limpezas EUR 70 0.48 0.55
Keywords like: Empresas Limpeza Lisboa
empresas limpeza lisboa EUR 30 0.94 0.64
Keywords like: Empresas Limpeza Lisboa
limpeza de terrenos EUR 50 0.59 0.54
Keywords like: Empresas Limpeza Lisboa
jogos de limpeza EUR 140 0.11 0.62
Keywords like: Empresas Limpeza Lisboa
limpeza de pele EUR 390 0.58 0.56
AGENDA
CANVAS 3.0
VALIDATION BOARD
PITCH
FINANCIAL ANALYSIS
Ad group Keyword Currency Avg. monthly searches
Competition Suggested bid
Keyword Ideas clean EUR 90 0 0.03 Keyword Ideas jani king EUR 30 0 Keyword Ideas maids at home EUR 10 0.12 Keyword Ideas maid EUR 50 0 Keyword Ideas house clean EUR 20 0.06 Keyword Ideas molly maid preços EUR 10 0.41 0.2 Keyword Ideas mollymaid EUR 10 0.17 Keyword Ideas clean house EUR 20 0.04 Keyword Ideas house maid preços EUR 10 0.3 0.22 Keyword Ideas clean services EUR 10 0.06 Keyword Ideas clean service EUR 10 0.02 Keyword Ideas maid service online EUR 10 0 Keyword Ideas www.maid EUR 10 0
FacebookPromote an Important Post total 5.22 EUR each day
.SEO
Monthly retainer: $750-5,000 per month.
THANK YOU!
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