Premium @ next10

1 v1

How to put Open Source Business to Use in Old Businesses

2 v

PREMIUM-COLA

• Founded in 2001• Sold 500.000 bottles in 2009• Growth rate +50% per year• Deliver to 80 cities in D A CH• … no machines, trucks, contracts, office

• Collective of ~180 stakeholders, consumers• Consensus democracy for all our decisions

We rather offer a service than a product2

3 v3

GASTRONOMESca. 230

CUSTOMERSca. 120

SPOKESMENca. 44

DEALERSca. 85

WHO

LESA

LERS

ca. 2

1

Actives

ProducersManagersDecisions:

Smart

Quick

Stable

4 v4

10,5 years ago: something was wrong

5 v5

… so we asked the supplier what happened, politely

6 v6

2 years of customer dialogue crisis manager

7 v7

We, the consumers, are paying your salary!

8 v8

1000 bottles for us, and another 1000, and another …

9 v9

our first gastronome customer

10 v10

core vision: co-decide all issues with all stakeholders

11 v11

Example 1

Optimization

Product mistakes

12 v12

20

10 30

0 30

2

0 30

2 20

Example 2

13 v13

Example 3

14 v14

15 v15

Example 4

16 v16

PREMIUM

PRODUCER

WHOLESALER

CONTRACTOR

BOTTLE SORTER

17 v17

18 v18

48 Modules in the Premium Operating System

19 v

19

Voluntary Transfer: Open Franchise (Bionade, Swak)

20 v

20

Involuntary Transfer: Market Pressure

21 v21

Put Open Source Business to Use and change the game in Old

Businesses

22 v

uwe@premium-cola.de

+49 172 86 58 588

Coaching: oletillmann.de

Drawings: andrefritz.de

Design: buschfeuer.com 22