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Twelvesouth.com
Accessories designed exclusively for Mac
PRODUCTS
O Twelve South is here to create beautifully designed accessories exclusively for Apple computers• Bookbook for Macbook and Ipads :
A case looks like an old book to hide and protect your apple product.
PRODUCTS• BookArc and BookArc for air:
Can put your MacBook in vertical position to optimize your office space.
• MagicWand:
This allows you to join your Apple magic trackpad to your Apple wireless keyboard.
O Location:
O Private company categorized under Computers, Peripherals, and Software
O Established in 2008 and incorporated in South Carolina
HISTORY – Informations
Twelve South, LLC357 N Shelmore Boulevard # 2Mount Pleasant, SC 29464-6707
O Estimated Value: $51,512.71 USD
O Estimated Revenue:O $70.10 USD per dayO $2,103.10 USD per monthO $25,587.73 USD per year
O Estimated Pageviews:O 30,960 per dayO 928,789 per monthO 11,300,271 per year
HISTORY – Key figures
O Employs a staff of approximately 7
HISTORY – Site traffic
O Decline of web unique visitors between Feb 10 and Feb 11
O Usability and quality of their products.
O Adaptation of new product (ipad2).
O Possibility of returning the product under 30 days.
O Many terms and information to help the consumer.
O Simplicity and clarity of their website.
STRENGHTS
O Presence on twitter and many products videos.
WEAKNESSES
O First opponent : Apple
O Not enough information about the company.
O Many steps to pay.
O Too big web page to subscribe for payment.
O Need to check this page at everypurchases.
OPPORTUNITIES
O Enlarge their list of products (macbook, Iphone).
O Aggressive communication (sales prices, pack offers, …).
O Creation of a mobile site or application.
O Modify the payment system (paypal).
O Enlarge their panel of consumers (cheaper products, luxurious products,… .
THREATS
O Apple create his own special products (new ipad cover)
O or new apple’s collections, many opponents appears.
THANK YOU!
Any questions?
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