View
254
Download
2
Category
Tags:
Preview:
Citation preview
#CLOwebinar
The presentation will begin at the top of the hour.
A dial in number will not be provided.
Listen to today’s webinar using your computer’s speakers or headphones.
Powering Growth
#CLOwebinar
Speaker: Jean-Claude Larreche Professor of Marketing at INSEAD, Founder and Chairman StratX Moderator: Frank Kalman Senior Editor Chief Learning Officer magazine
Powering Growth
#CLOwebinar
Tools You Can Use Audio Control
– A dial in number will not be provided.
– Adjust the volume by sliding the indicator in the Media Player box to the left.
– Also check your computer’s volume for external speakers or headsets.
#CLOwebinar
Tools You Can Use Question & Answer
– Type in your question in the “Q&A” box to the left.
– These queries are visible by the presenter ONLY.
– Type your question in the space at the bottom.
– Click “Send.”
#CLOwebinar
Tools You Can Use
Speaker Bios Resources
Media Player Q&A
Slides Twitter
Help
Post Event Evaluation
Share This
#CLOwebinar
1. May I receive a copy of the slides? YES! Click on the resource list located on the top left
portion of your screen.
2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the
presentation on-demand.
Frequently Asked Questions
#CLOwebinar
Jean-Claude Larreche Professor of Marketing at INSEAD, Founder and Chairman StratX
Powering Growth
Professor Jean-Claude Larreche Alfred H. Heineken Chair of Marketing, INSEAD
jean-claude.larreche@insead.edu www.linkedin.com/in/jclarreche
Powering Growth The Ultimate Leadership Development Challenge
www.stratx.com jean-claude.larreche@insead.edu
Context of Powering Growth
Background Research: NYSE Fortune 1000
150 business situations
"The Momentum Effect", 2008
Leadership Development for Growth
Momentum Leaders
www.stratx.com jean-claude.larreche@insead.edu
The 3 Levels of "Powering Growth"
Firm:
Unit:
Self:
External customers
Internal "customers“
Career and personal life
www.stratx.com jean-claude.larreche@insead.edu
The 3 Levels of "Powering Growth"
Firm:
Unit:
Self:
External customers
Internal "customers“
Career and personal life
jean-claude.larreche@insead.edu
Leadership Development for Powering Growth
Winning for the Firm
Winning for the Unit
Winning for Oneself
www.stratx.com jean-claude.larreche@insead.edu
The 2009 US Automobile Market Collapse
600
700
800
900
Billion $
2008 2009
www.stratx.com jean-claude.larreche@insead.edu
The 2009 US Automobile Market Which Brand?
Grew by 4% in Q1 (vs –36%) Doubled MS during the year
Transformed its image
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth The 3-Step Roadmap
Customer Discovery
Power Offer
Customer Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Engagement is the Vision
Customer Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Engagement is the Vision
Customer Engagement
Loyalty
Cross-Buying
Active Selling
Co-creation • •
Emotion ×
Time =
Sustainable Profits
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Power Offer is the Engine
Power Offer
Customer Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Power Offer is the Engine
Power Offer
Core Product
+++ &
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Power Offer is the Engine
Power Offer
Core Product
+++ &
Trust Prestige
Belonging Assurance Confidence
Status
Connection Better Future
Innovation Happiness
Independence Recognition
Simplicity Fun
Hope Control
….
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Power Offer is the Engine
Power Offer
R&D Design
Unlimited Potential
Sustained Differentiation
Trend to Commoditization Core Product
+++ &
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Power Offer is the Engine
Power Offer
Emotions Inside
R&D Design
Unlimited Potential
Sustained Differentiation
Trend to Commoditization Core Product
+++ &
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Discovery is the Source
Customer Discovery
Power Offer
Customer Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Discovery is the Source
Customer Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Discovery is the Source
Customer Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Discovery is the Source
Customer Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Customer Discovery is the Source
Customer Discovery
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Winning for the firm : Consumers and Customers
Developing leaders for the business growth objective
Customer Discovery
Customer Power Offer
Customer Engagement
jean-claude.larreche@insead.edu
Leadership Development for Powering Growth
Winning for the Firm
Winning for the Unit
Winning for Oneself
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Winning for the Unit: People
Developing leaders to make their function more valuable
People Discovery
People Power Offer
People Engagement
www.stratx.com jean-claude.larreche@insead.edu
Tatiana Odabashian Director Legal Department, Heineken Russia
www.stratx.com jean-claude.larreche@insead.edu
Юристы компании HEINEKEN в России признаны лучшим юридическим
департаментом России 4 декабря 2013 г.
Юристы компании HEINEKEN в России победили в номинации «Пищевая промышленность и производство продуктов питания» ежегодного международного конкурса «Лучшие юридические департаменты - 2013» журнала Legal Insight и компании Odgers Berndtson, в котором приняли участие более 100 юридических департаментов российских и зарубежных компаний, ведущих бизнес в России, итоги подводились в 17 отраслевых номинациях. Список участников конкурса в 2013 году включал такие компании ОАО «Лукойл», Efes Rus, САН ИнБев, ОАО «НТВ-плюс», РЖД, Икеа, ЗАО «ЮниКредит Банк», УК «Альфа Капитал» и др.
Директор по правовым вопросам HEINEKEN в России Татьяна Одабашян: «Мы не в первый раз участвуем в конкурсе на звание «Лучшего юридического департамента» и очередная победа в этом престижном международном конкурсе свидетельствует о высоком уровне профессионализма наших специалистов. Особенно приятно одержать победу при такой серьезной конкуренции, ведь мы соревновались с крупными компаниями, лидерами отрасли. Эта награда - доказательство высокой оценки ежедневной работы над повышением качества менеджмента юридических рисков, распространению лучших судебных практик и формированию стандартов корпоративного управления».
www.stratx.com jean-claude.larreche@insead.edu
HEINEKEN Russia lawyers are recognized as the best legal
department in Russia 4 December 2013
HEINEKEN Russia lawyers have won the annual international competition "Best Legal Departments - 2013 " in the category " Food and food production ," organised by Legal Insight magazine and the company Odgers Berndtson. The competition was attended by more than 100 legal departments of Russian and foreign companies doing business in Russia in 17 industry categories. List of participants in 2013 included such companies as Lukoil, Efes Rus, SUNInbev, NTV-Plus, RZD, Ikea, UniCredit Bank, Alfa Capital, etc.
Director of Legal Affairs HEINEKEN Russian Tatiana Odabashian: "It is not the first time that we participate in the “Best Legal Department "competition. Another award in this prestigious international competition indicates a high level of professionalism of our specialists. I am particularly pleased to get this award competing with such serious competitors, large companies, industry leaders. This award is a conformation that our daily work improves the quality of legal risks management, promotes best practice and judicial standards of corporate governance".
jean-claude.larreche@insead.edu
Leadership Development for Powering Growth
Winning for the Firm
Winning for the Unit
Winning for Oneself
www.stratx.com jean-claude.larreche@insead.edu
Powering Quality Growth Winning for Oneself
Helping leaders becoming more valuable assets
Own Discovery
Own Power Offer
Targeted Engagement
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Winning at the 3 Levels
Customer Power Offer Firm
Unit
Self
Customer Discovery
Customer Engagement
People Power Offer
People Discovery
People Engagement
Own Power Offer
Own Discovery
Targeted Engagement
www.stratx.com jean-claude.larreche@insead.edu
Leadership Development for Growth What Talents?
They have appeared under different names:
Discovery Upstream Value Creation Creativity E.Q. Divergence Exploration
Execution Downtream
Value Capture Rigor
I.Q. Convergence
Focus
vs
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Both “Left” and “Right” Contributions are essential
for powering growth
Ambidextrous Talents for Quality Growth
A key leadership capability in the modern environment
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Developing Ambidextrous Talents
Learning Technologies for Powering Growth
From MARKSTRAT
to DiG: Discovery Innovation Growth
www.stratx.com jean-claude.larreche@insead.edu
Powering Growth Winning at the 3 Levels
Customer Power Offer Firm
Unit
Self
Customer Discovery
Customer Engagement
People Power Offer
People Discovery
People Engagement
Own Power Offer
Own Discovery
Targeted Engagement
www.stratx.com jean-claude.larreche@insead.edu
Developing Ambidextrous Talents
to Power Growth
To learn more about the StratX approach for leadership development focused on powering growth To obtain a free demo of the DiG simulation To participate to a DiG Challenge
Contact sebastien.lamiaux@stratx.com
Professor Jean-Claude Larreche Alfred H. Heineken Chair of Marketing, INSEAD
jean-claude.larreche@insead.edu www.linkedin.com/in/jclarreche
Thank You.
#CLOwebinar
• Also please fill out the event evaluation.
• Please take this time to submit your Questions.
Recommended