Power of Branding

Maximise the Power ofBranding your Job Advert

Branded advertising carries

more

The Power of Branding

weight with applicants

because...

The Power of Branding

The applicant recognises the brand before reading the content

1

The Power of Branding

The applicant prioritises their job search in favour of a brand they recognise or are familiar with

2

The Power of Branding

A good brand should be recognised in its association with a sector or product

3

The Power of Branding

Branded job adverts appeal to businesses because...

The Power of Branding

It promotes their company and employer brand cost effectively

1

The Power of Branding

It promotes the positivity that they are actively recruiting, the sense that they are growing their business

2

The Power of Branding

It establishes their brand identity within a sector

3

The Planning StageThings to think about:

•Job Descriptions

•Company Bio

•Salaries, Titles and Locations

•Keywords

•Managing Expectations

•Application & Recruitment Process

•Formatting your Advert

Publishing YOUR Job Advert

6 things to

consider

1. Quick Look upBe specific with salary,

benefits, location and

job type

You only have a paragraph to

make a first impression.

Make it count!

2. Order of CopyConsider ...

•If you were a job seeker would you want to read a long detailed company bio ahead of what the job entails?

•Would you want to get to the end of reading an advert before you realise they only want people with more experience than you have got?

3. Keep it legal

Rule 1

All adverts should comply with the Equality Act 2010. They must include equal opportunities and the right to work in the UK and should not discriminate

Rule 2

Do not mislead, hide or exaggerate information in your advert

4. Less is More

The key aspects of the role should be included, but not in too much detail. Consider what the applicant would quickly want to see and what they can relate to

5. Sell your Business

The company bio is your opportunity to highlight the background of the company, what you do and if possible, the benefits in working for you. Keep it consistent with other marketing messages

6. Minimum Information

o Salary and benefits

o Specific Skills, qualifications and experience require

o Experience / Certification of special equipment, licences etc

o Conditions of application should be clearly stated References required, background checks

o Person to contact

7. Your Advert Style

Consider your target audience. Sales and marketing people may respond better to a punchy and dynamic style, Technical roles work better if focused on skills and senior applicants prefer a style that clearly outlines levels of responsibility, reporting lines and fiscal expectations

How can we Help?

Amongst other outsourced recruitment activities, we spend a lot of our time creating compelling job adverts for company brands, publishing them across the internet job boards and managing the response. It’s all about our customers.

Contact us today

Speak to one of our team to discuss your recruitment challenges, we love listening and finding solutions.

0113

sales@shorebird-rpo.com

www.