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The Power Moves Conference was hosted on Saturday. March 17, 2012. This presentation was created for women in business and those that were looking for a social media strategy to aid with time management and a desire to have a visual presence online that focused on products and services.
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SHOW UP & SHOW OUT ! T M
WITH YOUR SOCIAL MEDIA
Chisa D. Pennix-Brown, MBA
The Social Media Concierge
CEO of Lady Bizness, Inc.
AGENDAHousekeeping
Roundtable Business IntroChallenges
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
LADY BIZNESS FORMULA FOR BRANDING
Image x Quality x Potency=
Message
Message + (Frequency x Proximity)
=
BRANDChisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
WHAT IS SOCIAL MEDIA?
Social media are the various forms of user
generated content and the collection of
websites and applications that enables people
to interact and share information online.
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
TIME MANAGEMENT
Use a Schedule to stay on task and be effective.
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
WHAT IS MOST IMPORTANT?
Consistently REPEAT your Brand, Offers,
Images & Create Lasting Relationships with
Fans, Followers, Pinners, Subscribers etc.
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
HOW TO CREATE GREAT CONTENT
Answer a question or evoke an emotional response
Address a hot topic
Share great photos that display your products/services
Short videos no loner than 2 minutes
Compel people to share the content
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
It is a
VIRTUAL VISION BOARD
and the most popular upcoming social media
site.
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
Create a Board that shares
your interests
Books
Events
Themes
Product Lines
Promotional Products
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
True Reach is
the number of
people you
influence.
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
Amplification is
how much you
influence
people.
Your Network indicates the influence of
the people in your True
Reach.
Increase
your score
by
Adding all
your
accounts
and post
regularly
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
Contest
New Product Launch
New Packaging Approval
Learn new facts about your Customers & Competition
Engage Customers
FACEBOOKCreate posts that can be sent using an
automated service to remind people
of your brand
PostPlanner
Hootsuite
Engage Your Customers 2x a week
Use quotes
Pictures
Links to content
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
TWITTERUse Twitpics
Send Out updates with vague
messages to make people click on
the link
Ask for Reweets
Use Automated System Weekly
Create a unique hashtag (#) for
your Business or Campaign
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
THANK YOU!
Please write a recommendation for Lady Bizness.
Pin. Follow. Tweet. Subscribe. &
LOVE OUR LADY BIZNESS
Chisa D. Pennix-Brown, MBA The Social Media Concierge Lady Bizness, Inc. www.LadyBizness.com
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