Porter’s generic competitive strategies
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- 1. PORTERS GENERIC COMPETITIVE STRATEGIES
- 2. Introduction: The rationale behind studying
competition
Today, companies face their toughest competition ever.
Companies use their understanding to design market offers to
deliver more value than the offers of competitors seeking to win
the same customers.
Companies must also understand their competitors, identify and
analyze their strategies to position themselves in such a way as to
gain the greatest possible competitive advantage against
competitors in the marketplace.
- 3. Porters Generic Strategy Framework
Michael Porterhas suggested three general types of positioning
strategiesto achievecompetitive advantage.
These three generic strategies are defined along two dimensions:
strategic scope and strategic strength.
- Strategic scope looks at the size and composition of the market
you intend totarget.
- 4. Strategic strengthis a supply-side dimension and looks at
the strength orcore competencyof the firm.