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Web 2.0 success stories from Asia

OrangeLabs | Web 2.0 in China: What’s Next?Benjamin Joffe | Plus Eight Star Ltd | 6 November 2007

The future has already arrived.It is just not evenly distributed yet.

William GibsonScience fiction author & father of the cyberpunk genre

Coined the term "cyberspace" in 1982

1. Innovation in Asia?

2. SNS case studies

3. Web 2.0 success stories

4. Barriers and catalysts

Agenda

Innovation in Asia?

General assumption #1

Everything from the US is great

General assumption #2

Everything from Asia is weird(and sometimes funny)

Japanese like texting on mobile

Japanese like texting on mobile

Anonymous manager at a telecom company in 2000

Because they have small fingers

Because they have small fingers

Asians like avatars

Asians like avatars

Anonymous manager at an Internet company in 2005

Because they read mangas and watch animes

Because they read mangas and watch animes

Chinese like ring-back tones

Chinese like ring-back tones

Anonymous manager at a foreign media company in 2006

Because they go to KTV a lotBecause they go to KTV a lot

Giving the wrong explanationto the right question

CC | +8*

Web 2.0Made in USA

C2C?

Copy-to-China

Why look at Asia?

1Because some Asian markets

are strategically important

Official partner of Chinese Web2.0fundraising since 2005

Quizbeta

Alexa School of Investment

Crowdsourcing Quiz

Which Asian Internet services do you know?

Global China Japan South Korea

1 Yahoo!

2 Google

3 YouTube

4 MSN

5 Windows Live

6 MySpace

7 Facebook

8 Wikipedia

9 Hi5

10 Orkut

Global China Japan South Korea

1 Yahoo! Yahoo Japan

2 Google Yahoo

3 YouTube Google Japan

4 MSN Google YouTube

5 Windows Live

6 MySpace Google Korea

7 Facebook YouTube

8 Wikipedia Livedoor

9 Hi5 Yahoo Wikipedia

10 Orkut

Global China Japan South Korea

1 Yahoo! Yahoo Japan

2 Google Yahoo

3 YouTube Google Japan

4 MSN Google YouTube

5 Windows Live

6 MySpace Google Korea

7 Facebook YouTube

8 Wikipedia Livedoor

9 Hi5 Yahoo Wikipedia

10 Orkut

Global China Japan South Korea

1 Yahoo! Baidu Yahoo Japan Naver

2 Google QQ FC2 Yahoo

3 YouTube Sina Google Daum

4 MSN Google YouTube Cyworld

5 Windows Live Netease Mixi Nate

6 MySpace Taobao Rakuten Google

7 Facebook Sohu Nicovideo YouTube

8 Wikipedia Tom Livedoor Empas

9 Hi5 Yahoo Wikipedia Gmarket

10 Orkut 56.com Goo Auction

Global China Japan South Korea

1 Yahoo! Baidu Yahoo Japan Naver

2 Google QQ FC2 Yahoo

3 YouTube Sina Google Japan Daum

4 MSN Google YouTube Cyworld

5 Windows Live Netease Mixi Nate

6 MySpace Taobao Rakuten Google

7 Facebook Sohu Nicovideo YouTube

8 Wikipedia Tom Livedoor Empas

9 Hi5 Yahoo Wikipedia Gmarket

10 Orkut 56.com Goo Auction

2Because words betray us

Are we talking about the same thing?

The fastest broadband connections are in Korea and Japan.

The fastest broadband connections are in Korea and Japan.

OECD Report, July 2007

Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps

Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps

# CountryHouseholdssubscribing

Avg. speed (mbps)

Price/month for 1 mbps, fastest tech. (USD PPP)

Overall Score

1 Korea 0.90 45.6 0.45 15.732 Japan 0.52 61.0 0.27 14.993 Iceland 0.83 6.0 4.99 12.144 Finland 0.57 21.7 2.77 12.115 Netherlands 0.73 8.8 4.31 11.876 Sweden 0.49 18.2 0.63 11.547 France 0.49 17.6 1.64 11.4112 US 0.51 4.8 3.33 10.47

Consequence #1Internet penetration and

speed

Consequence #2Internet literacy

Consequence #3Internet as a retail channel for material, immaterial goods and

human intelligence

Python is so last year

Developed by Yukihiro "Matz" Matsumoto in Japan in the mid-90s

How about those concepts?

Meta-bloggingContent scrapping

Trust-based information sharingPersonal Resource Planning (PRP)

SNS case studies

QQMixi

Cyworld

#1All are kinds of

Social Networks

#2What’s the difference?

Metrics

PageviewsNumber of users

Business models

AdvertisingStorage

Monthly feePersonalization

AlertsEtc.

Key features

Invitation systemClosed/Open/Semi-closed

Sticky featuresPayment solutions

Social design

FocusAtmosphere

Demographics

Psychological design

Identity / IdentitiesTrust level

Web 2.0 success stories

Problem #1What is “Web 2.0”?

Problem #2What is “success”?

Success story #1

Power

Citizen media40,000 contributors

Editorial team250 stories a day

(profitable)

4th most trusted mediain South Korea

(quoted on TV, etc.)

The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods.

The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods.

OH Yeon HoCEO

OhmyNews

Success story #2

Love

Train Man

キタ━━━━（ ゜∀ ゜）━━━━ッ！！

Success story #3

Fame

100 million Internet DLSold millions of RT/RBT

>20 million USD in licensing fees

Brand endorsements

Success story #4

Money

带头大哥 777的博客

Received 7 million RMB from the 700 subscribers of his QQ group for

unauthorized stock recommendations(investigation in July 2007)

Social processes re-engineering

CC | Yongjoon Hyoung, founder of Cyworld

Barriers & catalysts

Is Internet infrastructure enough for innovation?

Is it a Web 2.0 issue or larger that that?

Financial

SeedVCExit

Technical

Finding and keeping talent

Crowdsourcing Quiz

Where can you find good .Net developers in Beijing?

(2~3 years experience, speaks some English)

Social

StartingRunningFailing

Crowdsourcing Quiz

Why is there no Bill Gates in Korea?

谢谢！Thanks!

benjamin@plus8star.com+86 1371 880 3321

Skype: benjamin0123