PLC stages of marketing

Presented By:

Rabia Qayyum 3037

Alveena Qayyum 3003

Product Life Cycle Stages

Product life cycle of

Presented By:

Rabia Qayyum

Introduction to LUX

1916 LUX launched in USA as Laundry soap

1925 LUX launched in USA

as Toilet soap

1929 LUX launched in

India

1960 LUX went colored

Product Life Cycle of

Introduction Stage(1929- 1950s)

Company Objectives Actions

Sales LowCost of manufacturing High

Profits NegativeMarketing Objective Create product awareness in

major cities

Product strategy Offer a basic productPrice strategy Higher than Lifebuoy

Distribution Created network in major cities

Advertising strategy Awareness among early adopters.

Growth Stage (1950s- 1990s)

Company Objectives

Actions

Sales Rising SalesCost of manufacturing Average cost reduction

Profits Positively increasingMarketing Objective Maximise market share

Product strategy Offer variants Price strategy To penetrate the

marketDistribution Intensive network in

the entire countryAdvertising strategy Awareness an interest

in mass market

Maturity Stage (1990s to till date )

Company Objectives Actions

Sales Peak sales

Cost of manufacturing Low

Profits HighMarketing Objective Maximize profit while defending

market share

Product strategy Diversify brand Price strategy To match the nearest

competitor

Distribution More intensive focusing on rural area

Advertising strategy Multiple brand ambassadors for different variants.

Product Life Cycle of Maggi

Product Life Cycle of Mobilink

Presented BY:

Noureen Nasir

MOBILINK VISION

“ To be the leading telecommunication service provided in Pakistan by offering innovative communication solutions for our customers while exceeding shareholder value and employee expectations"

Mobilink Product Life Cycle

INTRODUCTION STAGE: INTRODUCED IN MAJOR CITIES OF

PAKISTAN NO WIRELESS COMPETITOR CREATE PRODUCT AND WIRELESS

TECHNOLOGY AWARENESS

Mobilink Product Life Cycle

GROWTH STAGE:

SALES AND PROFITS STARTED GROWING

MOBILINK WAS MARKET LEADER IN THE FIELD

EXPANDED THEIR MARKET IN OTHER CITIES BECAUSE OF THE INTRODUCTION OF UFONE

Mobilink Product Life Cycle

MATURITY STAGE:

CURRENT STAGE

GOT THE LARGEST MARKET SHARE

INCREASE IN COMPETITION

MODIFIED THEIR PRODUCTS

Mobilink Product Life Cycle (cont..)

EXPANDED THEIR MARKET

MADE CHANGES IN THE MARKETING MIX

PRODUCT LIFE

CYCLE Of

Presented By: Ayesha Munir

COMPANY PROFILETYPE : PUBLIC COMPANY

FOUNDED : 1982

HEADQUARTERS : NEW DELHI, INDIA

KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), Kenichi Ayukawa ( CEO )

REVENUE : $369.34 BILLION

Mr. R. C. Bhargava

Chairman

Mr. Kenichi Ayukawa

Managing Director and

CEO

Core Customer Value

Actual ProductFeatures Packaging

DesignQuality Level

Augmented ProductAfter Sale Service Installation

INTRODUCTION TO

INTRODUCTION STAGE (1983-1986)

First car imported, assembled and sold in 1983.

Cheapest car in the market.

Huge gap between demand and supply.

Waiting list often took upto 3 years to clear.

Targeted urban areas, “Consumers who desire for a car”.

Based on SS80, Suzuki fronte.

GROWTH STAGE (1987-1996)

Expectations from people matched product promise.

Increase in production and sale.

Increase in profits.

Objective to gain market shares.

No threat of competitors.

Sale:

1983

1987

1989

1996

25000 75000 125000 175000

1983 1987 1989 1996

Unit sold

852 20269 63736 189061

Unit sold

MATURITY STAGE (1997-2002)

Sales touched 200,000 mark in 1999.

Entry of competitors like General motors, Ford, Tata.

40 million two wheeler owners targeted.

Repositioning of Maruti Products.

New soft edged jelly bean shape introduced in 1997.

Maruti 800′s carburetor with fuel injection.

Heavy competition from i10,

Spark etc.

Drastic decrease in sales.

Just 33028 units sold in 2009-2010.

Withdrawn from 13 cities including metros.

Repositioned to Alto 800.

DECLINE STAGE (2003 UPTO NOW)

YEAR 2000 YEAR 2001 YEAR 2002 YEAR 20040

50000

100000

150000

200000

250000SALES

SALES

Presented by: Alveena Qayyum

Type -Soft drink

Country of origin -United States

Introduced -1886

Flavour- Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Related products - RC Cola , Cola Turka , Zam Zam Cola , Mecca-Cola , Parsi Cola , Qibla Cola, Evoca Cola , Corsica Cola

Breizh ColaAfri Cola

About Coca-Cola

Product life cycle of coca-cola

•INTRODUCTION •GROWTH

•MATURITY

•DECLINE

Introduction Stage:

costs are very high. slow sales volumes to start. little or no competition. demand has to be created. customers have to be prompted to try the

product. makes no money at this stage.

Growth Stage:

costs reduced due to economies of scale sales volume increases significantly profitability begins to rise public awareness increases competition begins to increase with a few

new players in establishing market increased competition leads to price

decreases

Maturity Stage:

costs are lowered sales volume peaks and market saturation is reached increase in competitors entering the market prices tend to drop due to the proliferation of competing

products Industrial profits go down

Decline Stage:

costs become counter-optimal sales volume decline prices, profitability diminish profit becomes more a challenge of production/distribution

efficiency than increased sales

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