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This is the presentation I gave at Catalyst Dallas on May 9, 2012.
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G E T N OT I C E D
M I C H A E L H YAT T
I N A N O I S Y WO R L D
PLATFORM
”All the world’s a stage.”–William Shakespeare
2004 2005 2006 2007 2008 2009 2010 2011 2012
261,000
183,000
59,000
43,00020,000
700450225110
BLOG TRAFFICUnique Visitors per Month
michaelhyatt.com/platform
PLATFORM BENEFITS
1. Visibility
2. Amplification
3. Connection
You can assemble a powerful, personal platform with
just five planks.
T H E S I S
Plank 1: Start with WOW
“Great marketing only makes a bad product fail faster.”– DAVID OGILVY
Plank 2: Prepare to Launch
Plank 3: Build Your Home Base
SOCIAL MEDIA FRAMEWORK
Alerts
Alerts
Alerts
Alerts
Alerts
Plank 4: Expand Your Reach
”It is more blessed to give than to receive.”
– Acts 20:35
Plank 5: Engage Your Tribe
THE 20-TO-1 RULE
Summary1. Start with wow.
2. Prepare to launch.
3. Build your home base.
4. Expand your reach.
5. Engage your tribe.
What would a PLATFORM make possible?
michaelhyatt.com/catalyst12
Q&A
G E T N OT I C E D
M I C H A E L H YAT T
I N A N O I S Y WO R L D
PLATFORM
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