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Not-for-Profit Organizations often have small budgets for marketing and awareness campaigns. Utilizing social media tactics can help them reach exponential amounts of people and grow awareness for their organization.
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Plant the Right Seeds: Marketing on a Small Budget
Change is the law of life. And those who look only to the past or present are certain to miss the future.
John F. Kennedy
How will you make your garden grow?
Social Media…
What’s your Goal?
Where should I plant my seeds?
Linked In: The possibilities are endless
- Growing Awareness- Expanding your network- Recruit donors, volunteers etc.- Point them towards your SM efforts- Set Targeted Ads
Facebook: Target you Market
•Create a Fan Page•Start a Cause• Include an online donation area
•Create a targeted Ad using demographic and geographic information•Post content, pictures, links to blog, video, events, etc.• Encourage Fans to talk about your organization, share stories.
Blog:Give ‘em a taste of who you are
Core of who you are
Conveys your flavor
Seeds of info to inspire
Juicy Stories
Create a BuzzGive them something to:
Talk About
Share
Take With Them
Feel a Part Of
Watch it Grow!
Plant the seeds
Choose SM tools and start listening then participating
Watch
Monitor your brand.
Pollinate
Encourage dialog and sharing
Repeat for success.
You must continually nurture
for best results.
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Jennifer Hertzig
Jennifer.Hertzig@BCGcompany.com(330) 572-8026
www.bcgcompany.com
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