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Slides for the first session (of two) of a virtual workshop on business and marketing planning for authors
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+
Plan Your Business Vision for 2014Part Onewith Carma Spencewww.CarmaSpence.com
+Meet your presenter
Carma Spence
The Own Your Awesome Business & Life Coach
carma@carmaspence.com
Skype: carmaspence
25+ years experience in marketing, public relations, online marketing and content development
+Lesson Goals for Part One
Gap Assessment Where you are now compared to where you want to be
Target Market Identification Begin the process of narrowing down your target audience
Mission & Vision Statements First draft of your mission and vision statements
Objectives Start creating clear objectives for your plan
+Where are you now?
Authorship
Entrepreneurship
Business & Marketing skills
Strengths & Weaknesses
Opportunities & Challenges
+Where do you want to be?
Dream a BIG Dream
+Who do you serve?
What is a target audience?
Why you need a target audience
Ideal Reader
Unique Selling Proposition
+What is your vision?
Who do you serve?
How do you serve them? What can you do
beyond your book to serve your target audience?
+What is your mission?
What transformation do you facilitate?
+What are your benefits?
Features About product/service What it is Tangible facts What does it do? Description
Benefits About your client/reader What changes? Intangible perks WIIFM Emotional appeal
+What are your objectives for 2014?
Specific
Measurable
Attainable
Realistic
Timed
“Setting goals is the first step in turning the invisibleinto the visible.”
~ Tony Robbins
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“Success is steady progress toward one's personal goals.”~ Jim Rohn
Conclusion, Part One
+Assignment
Polish the work we did today
Identify 5 key objectives for the year
Complete worksheets: My Niche Statement Create a wish list Ultimate Outcome Worksheet
+Get the audio & workbook for these slides!
Here’s what’s INCLUDED in this workshop:
Two 90-minute training call recordings
A 40+ page workbook for the training calls
Three guided audio exercises in mp3 format
PDF of the Webinar slides
PLUS BONUSES!
http://bit.ly/pybv2014
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