Pizza Friday 172

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THE NEWS

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Mashable: Apple Is $50 Billion Away From Becoming The World's Most Valuable CompanyAfter a record setting quarter that shattered Wall Street estimates, Apple is in a position to

become the most valuable company in the world.

The company announced on Tuesday that it sold 20.34 million iPhones and 9.25 million iPads in

the second quarter of 2011, up by 142% and 183% respectively. That translated to a quarterly

record revenue of $28.57 billion and a record net profit of $7.31 billion.

The result? Apple shares soared by more than 4% in after hours trading to $394. That translates

to a market capitalization of $364 billion.

Despite that growth, Apple remains the second most valuable company in the world.

Last year, Apple surpassed Microsoft's market cap and took the title of the world's most valuable

tech company with a market cap of $223 billion. Only one company exceeded its worth: Exxon

Mobil, whose net worth at the time was $281.5 billion. Today, the oil giant is worth an astounding

$412 billion.

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Wall Street JournalBorders Forced to Liquidate, Close All Stores

Borders Group Inc. said it would liquidate after the second-largest U.S. bookstore chain

failed to receive any offers to save it.

Borders, which employs about 10,700 people, scrapped a bankruptcy-court auction

scheduled for Tuesday amid the dearth of bids. It said it would ask a judge Thursday to

approve a sale to liquidators led by Hilco Merchant Resources and Gordon Brothers

Group.

The company said liquidation of its remaining 399 stores could start as soon as Friday,

and it is expected to go out of business for good by the end of September.

Borders filed for bankruptcy-court protection in February. It has since continued to

bleed cash and has had trouble persuading publishers to ship merchandise to it on

normal terms that allowed the chain to pay bills later, instead of right away.

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MIKE’STOP 5

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BRANDBEHAVIOR

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SOCIAL MEDIA

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http://facebook-studio.com/site/index

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INTERACTIVEPRINT

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http://everythingidoiswrong.org

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INNOVATION

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http://www.handsonlycpr.org/handson/

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CREATIVEPRINT

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SOCIAL MEDIA

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http://www.jellopuddingface.com/

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https://plus.google.com/u/1/114986923735369579494/posts

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MOBILE

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http://www.bestbuymobile.com/happy-24

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ONLINE VIDEO

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http://www.youtube.com/wonka

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.