Pitch proposal

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Elise Baker.mesmerEYES

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Market Research

This is an example of my questionnaire and my timeline and analysis of an advert.

Target Audience

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This is an example of my questionnaire analysis graphs.

Outline

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First advert:•Typical beauty advert with a well known celebrity advertising the product.•Is a product-information format (product = main focus).•Includes titling.•Includes voiceovers.Second advert:•Uses a model, a photographer and a make up artist. •The make up artist will be applying the mascara to the model.•Photographer takes pictures of the model.•Is a lifestyle format (associated with a particular lifestyle).•Includes titling.•Includes voiceovers.

Script

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This is an example of part of my script.

Storyboard

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This is an example of part of my storyboard.

Location Stills

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This is an example of my location stills and one of the studio lights I will be using.

Location Scout

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This is an example of my location scout.

Planning Schedule

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This is an example of one of my planning schedules.

Effects demos

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This is an example of the first draft of my titling that I will be using 2/3 times throughout each advert.

Radio advert/web pop-up

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This is an example of the script for my radio advert and the first draft of my web pop-up.

Packaging

This is an example of my first draft of the packaging for my mascara.

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EquipmentDuring the production of my adverts, I will need the following equipment:• A camera• Tri-pod• Studio lighting

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Financial Costs•Location•Camera crew•Sound crew•Lighting crew•Make up stylists•Hair stylists•Costumes•Costume stylists

•Editing studio•Actors•Radio studio

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Why will my product appeal?

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•Gives longer and thicker lashes.•Has a thicker than normal brush.•Easy and doesn’t take long to apply.•It’s cheap.•Has 5 colours: black, brown, black/brown, ultra black and charcoal.

When can you see my advert?

I would plan to air my adverts of an evening so that my target audience would be home from sixth form/college/university and so are able to watch them.

I will aim to broadcast my adverts on ITV.

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Thanks for listening!

Does anyone have any questions?

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