Pinterest for Business

For Business

Is Pinterest an effective tool for my social media strategy?

If so, how will I use it?

If not, then what?

80shortcuts.com

NextSpace.us

Authority, like beauty is in the eye

of the beholder.

Every Fan or Follower is a real person with real hopes, dreams, worries & fears.

My Perfect Average ClientGender?Age?Relationship Status?Income?Job?Kids?Pets?What is home like?Eat for breakfast?Do in morning?Lunch?Afternoon?Dinner?

Evening?Hobbies?Read?Watch on TV?Where do they hang out online?Weekends?Where to they buy groceries?How do they dress?What worries keep them up at night?What are their secret dreams?What will they regret on their deathbed?

8-10 Touches to turn a looky lou

into a client.

Once there are more likely to buy & tend to spend more.

Pinterest isWHAT people care

VSWHO people care about.

Who are Pinners?

Income $25-$75K

Launched May 2011

What is Pinterest?

Culture

I want that.

That is mine.

Inspired.

Happy.

Pinners Love…

Food & Drink

DIY & Crafts

Home Decor

Garden

Hair & Beauty

Women’s Fashion

Wedding

Humor & Quotes

Holidays

Travel

Photography

Gadgets

Infographics

Pinterest is women planning imaginary weddings, dressing kids that don’t exist & decorating houses they can’t afford.

And men pretending they are James Bond.

Engaging In the Conversation

Example: Chobani Yogurt

Food & DrinkDIY & CraftsHome DécorGardenHair & BeautyWomen’s FashionWedding

Humor &QuotesKidsHolidaysTravel PhotographyGadgetsInfographics

Brainstorm Boards

Link them to your website

From your list of board ideas:1. Brainstorm posts and

post threads for your website.

2. Brainstorm pinnable images

Brainstorm Fun Opportunities for Pinners to engage.

The Mechanics

Getting Started

Get Pinning!

http://www.pphotography.net/2012/09/landscape-photography-by-robin-de.html

Other Important Tools for your website:

Creating Pinnable ImagesCheck out the site

Bold SimpleStrongTry close upDramatic LightingPay attention to backgroundLegibleClear StoryInspiration, Cute, HappyDramatic (don’t be preachy)

Create findable Pins:Use the terms other people are using.

Board titles & descriptionsPin descriptions

Group like items with likeType of item – coffee mugsTheme – PeacocksTopic – Dream Vacation

Curator =Expert!

Is Pinterest an effective tool for my social media strategy?

If so, how will I use it?

If not, then what?

Use it within 24 hours or Lose It!

Brain Dump all your ideas for your social media marketing.

Identify the ONE thing you will do in the next 24 hours.

Mark in your calendar the next time you will look at this list and select one more thing to do.

Other ways to show your expertise online:

Create Content, Content, Content!Engage in groups on LinkedInCompose 200-300 TweetsReply on Twitter Comment on articles –WSJ, Mashable, NYTimesEngage in forums where your customers hang outCheck out sites like Quora.com

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