Pierre Zarokian - Submit Express - Video Seo

Video SEO

Pierre ZarokianPresident/CEOSubmit Express

About Submit Express

- Launched in 1998- Ranked #1 SEO firm by Website Magazine

(Oct 2009)- INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009)- SEO, PPC Management, Optin Email Ads,

Press Releases- Social Media Services at iClimber.com

Video SEO

•Why use videos•What to create•Video SEO tips•Top Video sites

Why Use Videos

•Product/Service Demos•Youtube: #3 most visited site•Video listings in Google•Generate Traffic

What to Create?

• Quality content• Funny content• How-to videos• Product demos

BlendTec

Will it Blend.com

Youtube SEO Factors

• Title / Description / Tags• Number of Views• Freshness• Rating / Likes• Links• Comments, Favorites, Playlists• Channel Pageviews/Keywords

Auto Insurance

Channel Page

Other Considerations

• Put link in description, but in first 27 characters

• Don’t do widescreen, 4:3 is good• Include URL or Call to action in

video• Piggyback on other’s popularities

Video SEO on your site

• Use MPEG, AVI or QuickTime• Put Youtube on your page- helps

increase views• Video File Name• Traditional SEO factors: Page

Title, Meta Tags, Page Content• Backlinks

Top Video Sites

• YouTube

• MySpace• Break.com• DailyMotion• Facebook

• Vimeo• MegaVideo• Yahoo Video• MetaCafe

Where else to use Videos

• Press Releases• Blogs

THANK YOU

Blog: http://blog.iclimber.com

Twitter: http://twitter.com/submitexpress

http://twitter.com/iclimber_smo

Email:

pierre@submitexpress.com