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Business + Design
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Mrs. Pigeon!Business Plan
Eliz Ayaydin!Berk Ilhan
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Pharmacy delivery platform that !helps patients get medicine quick and !helps pharmacies reach more customers.
Value Proposition
How many pharmacies are independent versus chains?
Big Chains!74%
Independent!26%
Big Pharmacy Chains hold 70% of the pharmacy market in the US.
Buying drugs from independent pharmacies supports the local economy.!Some independent pharmacies offer free delivery to their existing customers.
Our target users are.... !sick, tired, and need care
900Customers in the first quarter
Market
630,000Customers in last quarter of year 6
Large pharmacies Small pharmacies
Competition
Subway advertisements!$4400 for first 2 quarters!
Facebook advertisements!$1600 for first 2 quarters!
Cost Growth
Marketing = 5% per year!!Website maintenance = 7% per year!!Advertising = 9% per year
Pro Forma:
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