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Parata Systems' Small Business Success Program on marketing for independent pharmacies. This first slide deck examines the fundamentals of building great marketing plans. Our intention today is to focus on building the foundation for your marketing plan. Parata is excited to bring you this marketing course that will help you build a powerful marketing plan that sets a strategy for success and utilizes tactics that will help you grow your business. Sign up for the full course at: http://success.parata.com/08-LP-Slideshare.html.
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Pharmacy Business Success Program
Lesson 1:Developing a Marketing PlanPresenter’s Info:Courtney Wilson, Marketing ManagerParata Systems
1.Setting S.M.A.R.T. goals
2.Conducting a SWOT analysis
3.Understanding your target audience
4.Securing your most profitable customers
5.Defining your value
Agenda
S.M.A.R.T. Goals
Goal:
10% of
Customers
Converted to
Strip Packaging
SWOT Analysis
want to^
Target AudiencePa
ran
oid
Pat
• Male• 30 – 50 yrs old• Single• Monthly script
for Xanax & Ambien
• Works in technology field
• Values face to face consultation
• High-stress, high-toxin lifestyle
• Spends a lot of time online
Su
zy S
occ
er
Mom • Female• 35 – 50 yrs old• Married w/
children• Runs a personal
taxi service• Kids w/ allergies• Values
convenience & organization
• Talks to a lot of other moms
• Values the opinions of peers both online & word of mouth
Ch
ron
ic C
arl • Male
• 40 – 65 yrs old• Chronic
conditions such as hypertension, heart disease, diabetes
• 5+ prescriptions at any time
• Struggles with adherence
• Sedentary lifestyle
• Values convenience & organization
10% = 50%
Primary
Message
Brand Strengths
Competition
What your customers
value
Summary
1. Set S.M.A.R.T. goals
2. Analyze your environment (SWOT)
3. Know your target audience
4. Secure your most profitable customers
5. Define your value
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