Pgcm5 1506-neha kumari-iae-a3-(pack-i ts case study)

CASE ANALYSIS OF PACK- iTS

PRESENTED BY :Neha KumariPgcm5/1506

Pack iTS Health lunch preparation, delivery service, serving elementary school.Flexibility for parents and children.Managed by six person partnership. Variety of choices in menu.Positioned as a fundraising initiative.

WHAT pack its WANT TO DO?

Promote healthy eating habits for children.Reduce the working parents stress .

Key issueNo school under TVDSB had received funding from OSNP

CASE INFERENCEFresh and healthy food.Lots of choices in menu.Near to school premises.

Time limitation among partners.Lack of experience.Lack of fund.

Increasing concern of healthy eating among parents.

Kraft and Schneider.Local business providing food to school.

strength weakness

threatopportunity

RECOMMENDATION

Market research needed to find out how many students take hot lunch service.On the day of service at least two of them present on alternative days.for promotion one day they can bring food on stall at fundraising fair.Stick pamphlets or distribute that on children’s park.