View
1.303
Download
3
Category
Preview:
DESCRIPTION
Petcube is a gadget that allows you to talk, watch and play with your pet from a smartphone. Successfully funded on Kickstarter at Nov 2013 and became most funded pet related project on croudfunding platforms ever
Citation preview
80% of things that surround us are not made
by God they are made in China
The most successful pet related product ever crowd funded
$251K
12 people San-Francisco, US Shenzhen, CNKyiv, UA
Lean Hardware Startup*
T H E
* Cyril Ebersweiler Haxlr8r
purchased by Google
for $3.2 billion
Kickstartered over $10M
Acquired In $604 Million Deal
2012 2013 2014
19K 0.46%
93K 0.59%
195K 1.59%
K I C K S T A R T E R H A R D W A R E P R O J E C T S
*source: https://www.kickstarter.com/year/2012?ref=footer#category https://www.kickstarter.com/help/stats
I D E A P R O D U C T
Idea Mass production Prototype Engineering Sample
Small batch
Open hardware toolkits
Crowd Funding Agile Manufacturing
Quick prototyping services
How HARD can it be?
It’s called Hardware because it’s Hard.
S O F T W A R E V S H A R D W A R E
- Fundrasing- Branding- Marketing- Customer Service- PR
Prototyping
1
Production
2
Scaling
3
- Software- Planning- Branding
- Problem solved- Market timing/Strategy- Software prototype
- Prototyping - Industrial Design - Firmware - BSP - GERBER - CAD
- Suppliers selection - Design for Manufacture - Materials selection - Sourcing - Soft/Hard tooling - Quality management - Certification - Testing - Assembly - China effect
- Crowdfunding - Fullfilment - Distribution
No business plan survives contact with a customer
S T E V E B L A N K
No hardware plan survives contact with a factory
C Y R I L E B E R S W E I L E R
How long will it take?
How much money do you need?
Prototyping
1
Production
2
Scaling
3
Bootstrap
Accelerators + Angels
Crowdfunding + Pre-Orders
Sales + VC investments
Bridge of Death
3 Month — 2 Years 3 Month — 2 Years 1 Year +
Prototyping
1
Production
2
Scaling
3
Bootstrap
Accelerators + Angels
Crowdfunding + Pre-Orders
Sales + VC investments
Bridge of Death
Accelerating in HAX
3 Month — 2 Years 3 Month — 2 Years 1 Year +
Hardware is less hard with accelerator
111 days program in Shenzhen
2 weeks demo is San Francisco
$50K for 5-10% of your company
1
Intro to China, factories, mentors, other teams
2
Focus on the prototype
3
Negotiating with factories about mass production
4
Product demo, media coverage. Maybe Kickstarter.
Concept (ID)
P L A N F O R H A R D W A R E S T A R T U P
Design-For-Manufacture (DFM)
Minimal Viable Product (MVP)
Complete Functional Product (CFP)
Mass production (MP)
Shipment
Retail
If you have any questions feel free to contact me
C O N T A C T
alex@petcube.com
But that is not all…
info@petcube.com Petcube
Firmware engineer
Head of marketing
Graphic designer
H I R I N G
Recommended