Peddle emporium

Retail on wheels

ByAli fraz(02)

Jagadeesh singh yadav(09)Pavani geetha.k(45)

The ever changing Indian Retail markets are today a mix of the western influence and strong “Indianess”.

The traditional retailer is changing, with the ever shifting needs & demands of the consumers.

Brands want to innovate and create value retail proposition, which is a combination of Aesthetics, Convenience, Value, ease in execution, Mobility and finally the cost.

We initiate to build retail experiences, experiences that go beyond selling to develop relationship with shoppers

Peddle Shoppe

Makes life easy

Our mission

Providing convenience shopping experience at their Door step with affordable,comfortable,flexible

• Innovation in business

• Retail on wheel concept i.e. to reach the customers on their doorstep

• Size and consumption of Indian retail market

• Saturation in urban market

features Affordable price. Initially, we would offer offers/ discounts to attract people. We focus specially those areas which lack transport

communication. Damage return/ defective return facility available. The vehicle visits a specific area twice a week. Alloy wheels of the vehicles make it cheap and of light

weight. Complimentary items for kids We sell to small retailers. we would initially hire local sales personnel which will

provide job to the villagers.

OUR PRODUCTS ON WHEEL

Packed food items Soft drinks and ice-creams FMCG daily use products Mobile recharge coupons and easy recharge.Grocery items.(vegetables fruits)Readymade eatables.Stationery items(books,pens)

Situation audit

Market analysisCompetitive analysisEnvironmental analysisSwot analysis

Market analysis

Rural India accounts for 55% of private retail consumption much of which is dependent on kirana stores.

Huge growth potential

Retail on wheel can be affected by harsh weather condition

Rural market needs different from urban market needs

Strengths:Shopping convenienceTime factors at working placeIncreasing consumerism.Changing life styles.TechnologyIncrease of disposable income

Weakness:Lack of urbanizationPoor transportation, infrastructureLack of huge investmentsCost of operations is high

Opportunities: consumer habits of buying fresh foods.Expected to increase 27%over next 5-6yearsUntapped marketThreats:Poor monsoonsPrice sensitivity marketThefts Increase in competition

Competitor analysis

• Rivalry from current competitors: high• Bargaining power of suppliers: high• Bargaining power of customers: high• Threat of substitute products: low• Threat of new entrants :low

Environmental analysis

Political factors: changes In government policies. Degree of government interventions Taxation Statutory holidaysEconomic factors: Inflation. Fuel cost. unemployment. Exchange rates

Contd. . . . . .

Social factors: Demographics Lifestyles Role changes Education Work force changesTechnology: Innovations Internet Electric fund New retailing systems

Customer analysis

Growing prosperityIncreasing in sizeable disposable incomeIncreasing potential marketYoung populationLower income levelsHigher proportionate rural expenditureFundamental changes in Indian economy

Strategic opportunity

Market penetrationMarket expansionRetail format developmentDiversification

Evaluation of strategic oppourtunity

Market penetration:Penetrating market to rural areas Market development: franchising,Retail format: retail on wheels Diversification:diversifiyng from grocery to Packed food items,fmcg,daily used

products,recharge cards,eatables,fruits&vegetables

objectives

Increasing sales volumes. Wide expansion to rural areas Profits Satisfaction of customers Image

ALLOCATION OF RESOURCES

human resourcesInventoryTransportationTechnology

Geographic-rural areas, semi-urbanDemographic-house holders, old age

people,youthPsychographic-Daily waged laborsMiddle classCredit based customers

people

price

place

promotion

product

Physical evidence

Target market

Sustainable competitive advantage

Integrative growthCustomer satisfactionCost leadershipDifferentiationFocusTechnological superioritySupplier partner relation ship

Issues and challenges

Unorganized and dispersed Markets.Media for Rural Communication.Low Per Capita Income.Low Levels of Literacy.Availability of duplicate and cheap brands.Poor road connectivityLow penetration in rural