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Jon Wintermeyer of Paymentwall at Casual Connect San Francisco: "Increasing the conversion rate of your users can be done with a number of different tools. By finding out what your users really need for making payments, you can bring up the ARPU along with increasing user engagement. With games being made available all over the world, it is more important than ever to understand and acknowledge the different markets by providing your users local and seamless experiences throughout the game."
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