Passion for projects - using prototypes to sell innovate and specify

Using Prototypes to Sell, Innovate, and Specify

HAMPUS JAKOBSSON

Who am I?

@hajak

that allows someone to experience something that

does not (yet) exist

A communication tool to specify what is to be created

What is a prototype?

Example:Creating a workspace

Example:Creating a workspace

Example:Creating a workspace

Example:Creating a workspace

Example:Creating a workspace

But in the digital world most don’t prototype!

fidelity

finished

product

sketch

interactive

movie

image

Wizard of Oz

prototype

idea

low highcost

high lowpossibility to critique & change

low highfeasibility certainty

high littlerequirement of imagination

PROTOTYPE

Iterate an idea fast, internally and externally,

throughout the development process to

validate direction

Why to prototype?

27,565 43,536 69,562 98,173

A Bug’s LifeFinding NemoRatatouilleWALL-E

Pixar’s increasing number of storyboards

The task is to create an experience that can be discussed!

Fujitsu Dual Screen project

Use case

Video #1Stop motion

Video #2Motion tracking

Video #3UI implementation

Video #4Real device

Prototypes are like children; playful, dirty and for them two weeks feel like ages. They question

things and make you open your eyes.

Summary

rapid prototyping reduces cost, improves accuracy & quality

prototypes can allow someone to experience something that

does not exist

prototyping is communication

Thanks!

hampus.jakobsson@gmail.comtwitter: @hajak

slideshare.net/hajak