Participatory Culture - A Crash Course

PARTICIPATORY CULTURE- A CRASH COURSE

Blogged since 2004 Former knowledge director

Co-founder and partner

Christian Schwarz Lausten

Juggling since 1988

HELPING OUR CLIENTS NAVIGATE DIGITAL TECHNOLOGIES AND NEW MEDIA

METAPHORS TO REALISE

“The challenge facing modern managers is to becomeaccomplished in the art of using metaphor to find new

ways of seeing, understanding, and shaping their actions.”

- Gareth Morgan

CONTROL

MONOLOGUE HIERARCHYINFORMATION

OBSERVATIONUNIFORMITY

ONE SIZE FITS ALL

”Any customer can have car painted any colour that he wants as long as it’s black.”

- Henry Ford

”Any customer can have the car painted any colour that he wants as long as it’s black.”

- Henry Ford

MASS COMMUNICATION

FLEXIBILITY

DIALOGUE

OPENNESS

INTERACTION

PARTICIPATION

DIVERSITY

FROM STANDARDIZATION

TO CUSTOMIZATION

FROM TRANSACTION

TO CONTINUAL EXCHANGE

FROM AUDIENCES

TO PARTICIPANTS

FROM MESSAGE

TO DIALOGUE

FROM INFLUENCE

TO RELATIONSHIP

“Consumers are beginning in a very real sense to own our brands and participate in their creation… We need to learn to begin to let go.”

- A. G. Lafley, CEO and Chairman of P&G

WHY NOW?

Crucial social platforms

Crucial social platforms

MicroBlogging

RSS

Blogging

SocialNetworking

ChatRooms

Mapservices

PodcastsVideo-sharing

Widgets

Photo-sharing

HELP YOUR CUSTOMERS

PARTICIPATE & CO-CREATE

“Metaphors may create realities for us, especially social relations. A metaphor may thus be the

guide for future actions.”- George Lakoff & Mark Johnson

”Any customer can have car painted any colour that he wants as long as

it’s black.”

- Henry Ford

“People who speak in metaphors should shampoo my crotch.”

- Jack Nicholson

HOWEVER...

THANKS!

mail: christian@seismonaut.com twitter: @unwiredchris

web: www.seismonaut.com