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Прошу прощения, если из глаз пойдет кровь от моего инглиша, я учусь)
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todaywe have many ways to track bio data
?maybe we can track
PAIN maybe we can track
PAIN WHY?
you said..
PAIN ..this is normal!
you said..
PAIN but indicates that
something is WRONG
it’s normal
PAIN but indicates that
something is ABNORMAL
it ’s normal
your PAIN can indicate:
headache -‐ 50 diseases
your PAIN can be a symptom of:
kidney pain may indicate tuberculosis
your PAIN can be a symptom of:
continuous nagging back pain may indicate cancer
Ok, ok…, let’s track
by pain tracking gadget?
PAIN
gadget?
MRI helmet?
MRI body suite?
but we look forward to these times with you, guys =)
..nope :(
It ’s the app
you can collect data about your PAIN, pills, bio!
PAIN trackermobile app
PAIN trackermobile app
listen to your body signals
why do we need to collect this DATA?
when did you visit a doctor last time?
* our customer development, 50 ppls 25+
2 years agowe know -‐
+7 days
maybe now?
+20 days
sure?
+45 days
now?!
once
when will you visit a doctor?
+60 days
now?
Tracker helps you!
+8 days
!
you need call to doctor!
once +7 days
track track
http://www.technologyreview.com/news/516176/health-insurers-app-helps-users-track-themselves/
what’s the magic?
Magic Wand by John from The Noun Project
what’s the magic?
BIG DATA!we know you want to see it :)
People by Wilson Joseph, Cloud by John Caserta from The Noun Project
impersonal health data
impersonal health data
recommendations alerts
People by Wilson Joseph, Cloud by John Caserta from The Noun Project
People by Wilson Joseph, Cloud by John Caserta, Magic Wand by John from The Noun Project
TRUE STORY
BIG DATA
2013-‐14 annual savings:
$300m $150m
in Healthcare
MARKET in RUSSIA
* - TNS M’Index, Russia, cities 100k+, 1/2014
y.o 25..44
13mpeoples
45+ y.o
6,5mpeoples
6 of 10 1 of 4
of all mobile devices owned by people after 25
75%
MARKET in RUSSIA
20 000 000 hypertension patients
3 000 000 migraine patients
30 000 000 back pain patients
MARKET in RUSSIA
10 000 private clinics
100 000 drugstores
420+ insurance companies
MONETIZATION IDEAS special package for hypertensive peoples
MONETIZATION IDEAS special package to combat migraine
MONETIZATION IDEAS third party consulting
MONETIZATION IDEAS impersonal discount coupons
for healthy lifestyle peoples from:
clinics drugstores insurance
Medical Book by Wilson Joseph, clinic by im icons from The Noun Project
MONETIZATION IDEAS sale business-‐analytics data to medical and pharma businesses
Analytics by Wilson Joseph from The Noun Project
TEAM: business & marketing
Skills list: networking, HR, product dev., customer dev.!!Background: 3 years translator, 10 y. IT-specialist, 4 y. CTO !Experience: Member of the Board of Directors at 100k clients company
Skills list: customer dev., business dev., digital, PR, strategy, pitches, networking!
Background: 4 years of e-commerce and
PM, 5 years of advertising agencies
Experience: 400 adv clients, founding 3 startups
Skills list: business dev., customer dev., networking, strategy!!Background: 4 years investment analyst, 3 y. financial advisor !Experience: 2 years consulting, 3 y. investment
Sasha Zotova! Business dev.
Pasha Ilchenko! Lead, strategy, Adv, pitches
Vladimir Kuzin! Marketing, analyst !
TEAM: design & developers
Skills list: iOS/C++/Java, theoretical cryptography!!Background: 1 years of Java dev., 2 y. of iOS development !Experience: participated in 5 projects as a key developer
Skills list: software development with highload and scaling,
IT-management, analyze. Background: 5 years in IT-management
15 y. software development !
Big experience both software development and organization of development cycles
Skills list: graphic, design, branding, web, video, copywrite, strategy !!Background: 16 years of education 5 y. designer, 6 y. art-director, 5 y. creative director!Experience: 15 y. of graphic design. 7 y. of branding, first Trendbook in Russia
Dmitry Kluchevsky ! Art-director, designer
Maxim Bendin!IT-architector, backend developer
Aydar Mukhametzyanov ! iOS developer!
ACHIEVEMENTS
diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
1st place
http://youtu.be/yFu_Ub6FYiA
October 21 we are going to Southampton for the final
ACHIEVEMENTS
diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
1st placeOctober 26 we are going to LaunchGurus investment
pitch-session as a pitchers
STATUS & PLANS
24 august 2014: project founded
!
1 december october 2014: launch beta-‐testing MVPs (min 3 apps),
try ideas (interface/monetization) at focus group (50-‐100 ppls)
!
15 april 2015: launch public version app (seed)
15 sep 1 oct 1 dec 10 jan 1 feb 1 mar 15 apr
start developing !first 3 trackers
first 3 trackers start beta-testing
10-15 doctors-users 50-100 beta-MAU
+ 3 trackers 30-50 doctors-users
500 beta-MAU first monetization exp.
PIVOT?
+3 trackers 50-100 doctors-users
1000 beta-MAU first B2B sales
first public-beta tracker 200 doctors-users 1500 beta-MAU
first paying users
PIVOT? PIVOT? PIVOT?
+5 trackers 300 doctors-users 2500 beta-MAU
first income
first public tracker (seed)!500 doctors-users!
5000 users
Hand crossing fingers by Till Teenck from The Noun Project
PLAN
WHAT WE NEED TODAY?
39 %
41 %
20 %$30..50k to pre-‐seedmanagement
developmentmarketing
need managing director or traffic/task manager
UX designer, iOS and Android developers for beta-testing
70/30 budget/specialists, !need 5000 users and 500 doctors-users to pre-seed
WHAT WE NEED TODAY?
Pasha Ilchenko team leader
+7 915 427-‐58-‐05 ilchenkop@gmail.com facebook.com/il4masta linkedin.com/in/il4masta
Sasha Zotova business dev
+7 915 415-‐59-‐59 alexa.zotova@gmail.com
facebook.com/alexandra.zotova.92 linkedin.com/pub/alexandra-zotova/65/104/87b
VIRAL!
MMM…
STICKY!
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