Paid Ads on facebook and Twitter

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AAF District 5 Leadership Conference

Bill Dotson

PRESENTED BY

Advertising on Facebook & Twitter

bdotson@webmedley.comMobile: 859.361.4464

1Monday, October 11, 2010

If it’s on the web, we do it...

•Website Design & Consulting

•Online Marketing (Ads, Newsletter, Video, SEO)

•Social Media Management

•Solving problems in creative ways

•Analysis & Consulting

WebMedley

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Online Marketing

•Environment

•Paid Ads on Facebook

•Paid Ads on Twitter

•Measurement

•Questions

Agenda

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When you leave today, you should understand what advertising is, why its beneficial, and how to get started.

Your online starting line..

Website

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Advertising•Websites

•Search engines

•Blog/newsletter/e-blast

•Social -> Facebook/Twitter/YouTube

•Location marketing-> Foursquare

•Review sites-> Google Places, Yelp etc

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Google adsNotice the stars

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SEO

Local search

client

client

client

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Social media leaders

Source: www.compete.com

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What’s the main difference between Google ads versus Facebook ads?

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Most Google ads are text ads based on a search someone does for information & answers. Facebook is display advertising: lower CTR, need compelling images, and multiple ad types.

•25% of all clicks on the web are on Facebook

•Facebook has 500 million active users

•50% logs on EVERY day!

•Daily FB use of total US online population is

47% vs 50% TV... (37% radio and 22% newspaper)

Source: Nielsen, Hitwise.

Facebook’s web traffic pulled ahead of Google’s for the first time in the U.S. in March 2010...

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Put a face to the company

•Tips and hints

•Company news (changes, events etc)

•Images / video (services you want to push)

•Industry information (new products/procedures)

•Products/services information and promotions

•Community news

•Contests (win a voucher if you refer ppl on

Facebook)

Content ideas

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Willingness to experiment

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Willingness to experiment

The informative approach

Promoting services

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Social Media ads

•Stats Tracking

•Better insight in target groups

•Online following

•ROI: Cost per lead is low

•Reaching new people

Clinical Research Ad

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Tips for Success

•‘Like’/ ‘Become a Fan’ / promo ads

•Send users to a FB tab related to the ad

•Speak directly to user

•Find eye catching images

•Test different ads and monitor click rates

•BIG Tip: Check the CPC 48 hours after ad approval

•BIG Tip: Active ads have a lower CPC

Facebook ads

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Review results

•Review ALL of the facebook reports

•Try segmenting and

targeting to reduce cost

•Experiment with

landing pages

Analysis

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Do you have the budget & time?

•Sponsored Tweets and almost 6 mo old

•$100,000/sponsored tweet

•Twitter claims 5% of people interact with

the tweet

Twitter Advertising

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Alternatives

•Ad.ly starts at $25,000

•SponsoredTweets starts under $10,000

Ad.ly & SponsoredTweets

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Explore the city

•Local tips / reviews

•Locate your friends (who is here?)

•Use the Mayor competition to drive traffic

•Special offers

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Join our team

Most clients pay between

$1,500-$3,000 a month

WebMedley

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FB fan growth

Sleep Outfitters

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bdotson@webmedley.comCell: 859.361.4464

Online advertising: Google and Facebook

Bill Dotson

PRESENTED BY

Questions?

25Monday, October 11, 2010