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Presentation given at the Mountain-Plains Museums Association (MPMA) 2007 in Fargo, featuring results from a nation-wide survey, strategies to try and screenshots from museum social media sites.
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Sources of Revenue Covered in the Survey
• Programs• Partnering• Use of Collections• Fundraising Activities• Organizational Structure• Museum Businesses• Museum Website Services• Internet Resources
Survey Statistics
143 Respondents
57% 1-10 Employees
51% Mountain-Plains or Midwest
Top Three Sources of Income:• Federal/State/County/City Funds• Grants• Membership
Success Rates of Programs and Activities
79% Event Rental
77% Auctions
70% Sleep-Overs
61% Holiday Shopping Events
41% Travel Programs
40% Specialty License Plate Programs
33% Open House/Behind-the-Scenes Events
25% Car Donations
Partnering with Other Organizations
Most Common Reasons for Partnering:
• Increase Visibility• Collaborative
Programming• Cross-marketing
Purposes• Cooperative
Grants/Funding
Most Common Partnering Projects:
• Exhibitions• Digitization• Advertising/Marketing• Programming (such as
lectures)
Corporate Partnering
• Exhibits • TV/DVD/Documentaries • Museum Books • Public Debate
• Cooperative Programming
Use of Collections
• Merchandise Licensing• Interactive DVDs • Downloadables (computer "wallpaper" or
screensavers) • Rights and Reproduction/Photo Use • Research Requests • Loans
• Traveling Exhibition Fees
Fundraising Events
Large Annual Fundraising Events:
67% Consider these events cost-effective
93% Resulted in 0-20% of annual revenue
Most Common Non-Annual Fundraisers:
• Buy-a-(brick, tile, star, etc.)
• Adopt-a-(shelf, artifact, animal, exhibit)
• Cookbooks• Calendars
Organizational Structure
41% Have a friends group or foundation
66% Reported the friends group brought in 0-10% of annual revenue
Museum Website Services
44% Online Membership Enrollment
36% Online Donations/Giving
29% Online Gift Shop Retail
9% Online Admissions/special exhibition tickets
40% None of these
Museum Web 2.0 StrategiesWhy offer online services?
• Provide more resources• Build awareness• Keep up with the Joneses• Reach a broader audience• Provide more content• Provide a flexible means for audience interaction• Attract new demographics• Low cost, low risk• Get funds
30% Plan on using one or more in the next six months
Social Networking Websites
• 180 museum profiles on Flickr• Almost 5000 museum-related groups on Flickr• 100s of museums on MySpace• 1000s of videos tagged “museum” on YouTube• Almost 4000 museum-related groups on Yahoo!
Groups
Third-Party E-Philanthropy Websites
Most Commonly Reported Sites:
• Shopformuseums.com• Goodsearch.com• iGive.com
• Missionfish.com
Strategies to Try• Event Rental• Auctions• Sleep-overs• Holiday Shopping Events• Partnering/Corporate Partnering• Use of Collections• Specific, Targeted “Creative” Fundraisers • Friends Groups/Foundations• Owning/Leasing Space to Separate Business• eCommerce- and ePhilanthropy-Enabled Website• Social Media on the Museum Website• Social Networking Sites• Third-party ePhilanthropy Sites
To view the complete survey results or to view this presentation, please visit:
orindagroup.com/OGBlog/articles06/02_07_MPMA.html
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