View
250
Download
1
Category
Preview:
DESCRIPTION
Now that our smart phones can search the web for us, how do librarians set themselves apart from anyone with access to Google? We must stay on top of new search techniques and approaches and get more value from digital content. Mary Ellen covers how to get the most value from social media and how to out-search anyone, even your clients. This presentation was given at the 2014 ALLA Conference in Adelaide, Australia on Sept. 12, 2014.
Citation preview
Mary Ellen BatesBatesInfo.com
12 Sept 2014
Out-Googling Google
Info landscape, 2014
Google is good enoughAll searchers are above averageFree is goodToo much info is bad
2@mebs
How do we respond?
“Are you choosing the best tool?”“Are you finding answers or just info?”“Can you get better answers?”“Do you know when to bring in a pro?”
Talk about Google AND...
4@mebs
Google AND…
Search enginesFree, fast, easyIrrelevant results, too much info
BEST FOR:Quick answers, pointer to a specific site
5@mebs
Google AND…
Wikipedia, other ref sourcesFree, broad coverage, semi-curatedLimited coverage of complex topics
BEST FOR:Initial research, background info
6@mebs
Google AND…
Social mediaFinger-on-the-pulse, current opinionWeak search tools, must verify sources
BEST FOR:Point of view, links, thought leaders,breaking news
7@mebs
Google AND…
Key open-web sites (govt, assn sites)Free, semi-authoritative, good for dataInfo not current, no aggregated search
BEST FOR:Background material, stats
8@mebs
Google AND…
Premium online servicesDeep coverage, reliable content,powerful searchingCan take time to learn, fee-based
BEST FOR:In-depth info, trade press, analysis
9@mebs
When to call for help
10@mebs
Can we walk the talk?
Do we use all these resources?Are we the info / research experts?Do we have cred?
11@mebs
Cheap tricks that work
12@mebs
Google Search Tools
13
Do you Google-Dork?
14
Do you Google-Dork?
15
Use tools such as the GoogleHacking Database, found atwww.exploit-db.com/google-dorks,to run pre-made dork queries to finddiscoverable proprietary info andwebsite vulnerabilities.
@mebs
For example....
For an org’s email directory:filetype:xls inurl:"email.xls"
To see what info you’re leaking:site:[your org] "internaldistribution only"
16@mebs
Change order of search words
ocean fishing acidification
vsacidification fishing ocean
Even different number of results!
17@mebs
@mebs
Google: ocean fishingacidification
Google: fishingacidification ocean
18
Bing: oceanacidification fishing
What would the answer look like?
Use alternative words / phrasesforecast OR trends OR outlookOR statistics
customer OR client OR consumerOR user
19@mebs
Moving beyond Google
20@mebs
Hydraulic fracking -en.wikipedia.org
21
Hydraulic fracking –fr.wikipedia.org (translated)
22
Data-mine Academic Search
Use search result countsKey authors, conferences, journals, orgs,keywords
academic.research.microsoft.com
23@mebs
24
Mining social media
25@mebs
#ebola NEAR:londonWITHIN:20km
26@mebs
Finding the next source
Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links
Look for LinkedIn GroupsALLALaw Librarians
27@mebs
LinkedIn’s Advanced People search
28@mebs
ID info pros to consult
29
Find LinkedIn “hidden” updates
30@mebs
Google+
No limit to length of post = morecontent to search
Can embed videos, photosCan use Google syntax
"multiple sclerosis" (alternative ORcomplementary)
32@mebs
Use as info pro resource
Check out its Communities: Libraries and Librarians Advanced Power Searching with Google Legal Technology
plus.google.com/communities
33@mebs
Reluctant-entrepreneur.com
36@mebs
You can reach me at
mbates@BatesInfo.com
+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Google +: +maryellenbates38
Recommended