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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliate/Publisher Niche/vertical: WordPress Ben Metcalfe, Co-Founder, WP Engine (Twitter @dotBen) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)
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Optimizing WordPress for Speed and Conversions
Optimizing WordPress for Speed
&ConversionsBen Metcalfe | Founder, WP Engine
@dotBen | ben@wpengine.com
Affiliate Summit West - Las Vegas 2013
(this presentation is available online – details at end!)
Optimizing WordPress for Speed and Conversions
Only major Managed WordPress Host Affiliate Program
$$$$$ monthly pay-outs, new affiliate channel opportunities
wpengine.com/affiliates
Optimizing WordPress for Speed and Conversions
Optimizing WordPress for Speed and Conversions
Before we begin…
Optimizing WordPress for Speed and Conversions
Why?
Optimizing WordPress for Speed and Conversions
Level 1Let’s get the basics out the way :)
Optimizing WordPress for Speed and Conversions
Keep WP up to dateWhy wouldn’t you?
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Optimizing WordPress for Speed and Conversions
Caching plugins FTW!!
W3-Total-Cache
also: WPSuperCache, BatCache
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Optimizing WordPress for Speed and Conversions
Avoid bad plugins
Think about plugins that:• do backups• do ‘related posts’ stuff• are not maintained/poorly written• don’t have many downloads
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Optimizing WordPress for Speed and Conversions
Is your host slow?
PageSpeed.orgYslow
http://speed.wpengine.com
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Optimizing WordPress for Speed and Conversions
Level 2
Optimizing WordPress for Speed and Conversions
Offloading (poor-man’s CDN)
Serve images via Flickr/etc
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Optimizing WordPress for Speed and Conversions
CDNMaxCDN (we use parent company @ WP Engine)
Photon by Automattic [Free]CloudFlare [Free]
Use all the time or just ‘emergencies’
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Optimizing WordPress for Speed and Conversions
‘Smush’ your imagesWPSmush.it plugin
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Optimizing WordPress for Speed and Conversions
Optimize for MobileMobile WordPress Plugins
• WP-Touch• JetPack’s Mobile Theme
Responsive Design Templates
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Optimizing WordPress for Speed and Conversions
Level 3A little more technical…
Optimizing WordPress for Speed and Conversions
Repair your MySQL DB
Sometimes you need to tidy your room :)
PHPMyAdmin or OptimizeDB plugin
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Optimizing WordPress for Speed and Conversions
Opcode cache, eg APC
php-apc + W3-Total-Cache
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Optimizing WordPress for Speed and Conversions
Dedicated MySQLDB Box
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Optimizing WordPress for Speed and Conversions
#Fails
Optimizing WordPress for Speed and Conversions
DON’T edit core files!No matter what “performance” benefit
you think it will make!
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Optimizing WordPress for Speed and Conversions
Amazon EC2… isn’t a silver bullet
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Optimizing WordPress for Speed and Conversions
Thank you!
ben@wpengine.com
Follow us for more tips: @WPEngine
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