Opportunity-based Growth: How GrowthPath Drives Cash and Profit

About GrowthPath �

GrowthPath’s customer base �

•  Turnover between $2m and $50m •  Established more than three years •  O!en privately owned •  Due to growth or a more complex environment,

our customers need be"er understanding of their pro#tability

•  Our clients want to make faster, be"er decisions about the key opportunities to pursue

GrowthPath: Profit Engineers �

•  We’re hands-on with advanced real-world, SME #nance and IT skills.

•  We know small and middle-sized businesses. •  We don’t do tax, compliance, audits, company

structures, SMSF... : we’re not tax accountants •  We don’t sell so!ware packages: we’re not vendors •  We don’t use off-the-shelf methodologies: we’re

not a franchise

Tim Richardson�

•  Tim Richardson, CPA, is a former ERP developer, CIO and CFO of two international businesses.

•  A career launched in Australia and built with years of experience in Asia and Europe

•  Knows retail, manufacturing, wholesale, medical and professional services

�

Alan Rogers �

•  Alan is a CFO and Chartered Accountant

•  CFO roles in small to medium private and global public companies.

•  Turnarounds of medium-sized manufacturing, distribution and franchising operations.

Linda Vydra (Associate) �

•  Fashion entrepreneur (lydra.com.au) •  Lydra launched in 2010; fast growth,

now employs designers, production staff, interns and office staff. 

•  Social-media marketing and sales a key part of her success.

•  Linda teaches the use of social media to business students at Holmesglen’s Business Enterprise Unit.

�Daniel Gundry (Associate) �•  Dan is a white-hat search expert (SEO)

and online marketing specialist •  Dan has helped Australian SMEs save

thousands of dollars and get great sustained sales with white-hat SEO.

•  Dan teaches SEO and online marketing at Holmesglen’s Business Enterprise Unit

Learn about our key services �

•  Opportunity Based Growth •  Become a Focused Agile Business •  Raising cash to #nance growth opportunities •  Cash'ow Search and Rescue (turnarounds) •  Become a Hybrid Online Business •  Transforming SME Finance Teams

Service Line �Opportunity Based Growth �

�

Opportunity-based Growth outperforms traditional strategic planning for smaller businesses facing change in their market ��

Profit Engineering through Opportunity Based Growth�

Increase contribution margin with a understanding of true customer and product pro#ts

Identify the top few drivers of growth and pro#t, and move away from backwards-looking accounting views of the business

Connect, improve or replace your business systems to get faster, more useful information

Upgrade your #nance team: make them front-seat passengers in your business

Service Line �Focused Agile Business Program�

Your different customers and activities are like holdings in an investment portfolio. In some, you should increase your commitment, and in some, it’s time to divest.

Rebalance your activities to prepare for the future. See good opportunities faster. Know your core strengths. Become a Focused, Agile Business

The Focused Agile Business Program�

•  GrowthPath’s FAB #nds the comparative advantages of a business and uses this to rebalance

•  We move information to cash-based, fast short-term decision making for the fastest reaction to opportunities

•  Our operational experience allows us increase business 'exibility (agility), in order to respond.

Know what you do best. See opportunities faster. Take advantage.

The Focused Agile Business Program�

(e FAB program delivers growth through focus and agility

•  Separating future and past activities •  Fixing or exiting weak areas •  Put resources and a"ention towards growth •  Producing more cash with less tied-up capital

means a valuation-boost (good if you’re selling the business or raising cash)

The Focused Agile Business Program�

Service Line: Raising money

for growth��

Solution:�Investor-focused plansd projections ��

GrowthPath�can play central role in�

raising cash for�growth opportunities �

Corporate Advisory* Company Structure. Legals & Compliance. Listing & Share Registry.

Offer Marketing*

GrowthPath •  Financial Model and Valuation •  Projections and Scenarios •  Linkage to narrative discussion of barriers to

entry, differentiation, competitor and market analysis

Investor recruitment*

* GrowthPath has recommended partners for these roles

We know what investors look for �

What do investors need to know? �

•  Upside: (ey accept that things can go wrong, but they are excited by the chance that things go right

•  Financial levers of growth: this is what their investment decisions are based on

•  Barriers to entry and differentiation with respect to competitors

We make �investor-ready financial

models �

We build credibility through competitor analysis and market

research�

For Founding Shareholders �

•  We offer education and advice about the process of raising funds, choices, shareholder dilution and valuations

•  We introduce trusted partners to manage the process

Cashflow Search and Rescue �

(Turnarounds) �

�Don’t let your cash

position be a casualty of poorly managed growth�

�Cashflow Search and Rescue �

Urgent and sustained cash'ow improvement which protects the long-term value

of the business

A structured program moving from immediate threats to sustained turnaround

GrowthPath and Online Business �

In 2013, there is no such thing as online business.�

There is only business.�

Everything GrowthPath does helps online business •  Faster decision making •  Be"er cost insights to support tighter margin amidst more

competition •  Connected, more useful IT system

•  Our team includes: ª SEO expert Daniel Gundry ª Fashion retail entrepreneur Linda Vydra ª Experienced online CFO Tim Richardson

•  Our holistic approach is based around pro#table hybrid online business ª  (retailers, or wholesalers establishing a retail channel)

•  We target the complete set of success factors: operational, marketing and technical

Online Action Team �

Finance Transformation at SMEs �

Has growth outstripped your systems and people? �

• Get back in control. • See the cash potential of

opportunities • Make fact-based decisions fast

Are you on a mission to Mars with a compass and an old map? �

•  Finance systems, teams and business controls are o!en le! behind by growth

•  Bank pressure or investors will demand audit, control improvements and be"er cash'ow forecasting

•  It’s old fashioned, but true: prevention is be"er than cure

•  Poor controls means too much cash locked up in working capital, fraud risk and nasty surprises

SME Finance Transformation:�People and Reporting�

•  Traditional #nance works to tax office deadlines. •  (e outcomes are designed to keep your tax-accountant

and bank happy. Your business is forced to adopt a one-size-#ts-all approach.

•  It’s not growth-focused. •  GrowthPath #xes SME Finance with new ways of

working, new systems, new reporting tools and simpler budgets and forecasts. We introduce fast but effective capital investment analysis and cash-based decision tools for tenders and other expansion opportunities.

SME Finance Transformation: Systems and Controls �

•  We choose and implement systems, vendor-neutral. Or we #x your existing systems, o!en by connecting them properly so information is shared be"er.

•  We build light business controls and #nance processes that secure your business but don’t harm focus on pro#table, fast decisions

•  We’ve seen business controls save a business from a #nancial tsunami ... It may not be the most exciting thing we do, but it is one of the most important.

GrowthPath Pty Ltd L1 368 Johnston St Abbotsford 3067 Victoria, Australia www.growthpath.com.au info@growthpath.com.au +61 3 8678 1850