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Online reputation management is the act of claiming, monitoring and shaping your company's brand online. By actively managing your online reputation, you'll be able to share the good things people are saying about you, while minimizing the damage of negative or harmful reviews.
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LocalVox offers a suite of online marketing tools that help local businesses find and convert customers using SEO, email, mobile, and social media.
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Your reputation can make – or break –
your business.
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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
- Warren Buffet
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Social + Local + Mobile Marketing Solutions
Social + Local + Mobile Marketing Solutions
The internet has amplified word of mouth marketing.
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Online Reputation Management helps you promote the good…
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…and mitigate the bad.
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Why is Online Reputation Management so important?
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76% of consumers are using online reviews to determine which local businesses to use
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Restaurants with 3.5 stars on Yelp are 63% more likely to be full than those with just 3 stars
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72% of consumers trust online reviews as much as personal recommendations
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52% of consumers are more likely to use a business if they have positive reviews
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Five Step Process 1. Research 2. Claim 3. Monitor 4. Collect 5. Share
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Five Step Process 1. Research 2. Claim 3. Monitor 4. Collect 5. Share
Social + Local + Mobile Marketing Solutions
Five Step Process 1. Research 2. Claim 3. Monitor 4. Collect 5. Share
Social + Local + Mobile Marketing Solutions
Five Step Process 1. Research 2. Claim 3. Monitor 4. Collect 5. Share
Social + Local + Mobile Marketing Solutions
Five Step Process 1. Research 2. Claim 3. Monitor 4. Collect 5. Share
Social + Local + Mobile Marketing Solutions
Research
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Type your name + reviews into a Google search
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Social + Local + Mobile Marketing Solutions
A great example…
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A not-so-great example…
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Search SocialMention
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Run a LocalVox Report Click Here To Run Your Free Report
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Social + Local + Mobile Marketing Solutions
Knowing where you stand determines how much work you have ahead of you.
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Claim
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Own your name online to protect it from haters and competitors
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Your Website Social Profiles Directory Listings
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Claim all your directories at once with SearchCast
We do all the work for you and make updating your info easy as apple pie.
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Monitor
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React to both positive and negative mentions in real time to mitigate risks
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Set up Google Alerts on your business name
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Use Social Inbox to monitor social media + reviews
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Respond to: 50-60% of positive reviews 100% of negative reviews
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How to respond to negative reviews
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Recognize and address their pain point
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Keep the response short and polite
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Take the conversation offline (preferably by phone)
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An Example
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Collect
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Create a process to turn positive experiences into online reviews
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Train your staff to look for opportunities and take action
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Identify assets that need the most help
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A note about review spam…
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In-store opportunities
Videos Social Media Collateral Email Collection
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In-store opportunities
Videos Social Media Collateral Email Collection
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In-store opportunities
Videos Social Media Collateral Email Collection
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In-store opportunities
Videos Social Media Collateral Email Collection
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Out of store opportunities
Directories Email/Written Social Media
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Set goals each month
100 customers per day 5 reviews per week 50x5=250 reviews per year.
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Share
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Let the world know about your great reviews
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Add links to your testimonials page
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Share your reviews on social media
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Publish videos to YouTube
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Build a Twitter testimonials page on your website
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Remember: There is no substitute for exceptional service.
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But wait!
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Leave us a review
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Show us some social love:
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Sign up for blog updates
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Questions?
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