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Online Crisis Management - Case Study on BP on how they handle crisis and how they could have do it better.
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When Social Media Becomes the Message
Online Crisis Management
Copyright © 2010 Adonai Training LLP. All rights reserved.
Agenda
Case Study: How Crisis Struck BP
The Social Media Backslash
How BP Handles The Crisis
What They Should Have Done
Copyright © 2010 Adonai Training LLP. All rights reserved.
BP Oil Spill Affected Area
Copyright © 2010 Adonai Training LLP. All rights reserved.
The Extent of BP Oil Spill
More than 400 species at risk
71 marine mammals, mostly dolphins are killed
517 sea turtles, all of which are considered endangered, have been killed
Copyright © 2010 Adonai Training LLP. All rights reserved.
The Social Media Backslash
BP Logo Redesign Contest by Greenpeace• Contest Prize Amount: $200.00
• Submitted Entries:1231
Copyright © 2010 Adonai Training LLP. All rights reserved.
The Social Media Backslash
Copyright © 2010 Adonai Training LLP. All rights reserved.
The Social Media Backslash
Copyright © 2010 Adonai Training LLP. All rights reserved.
The Social Media Backslash
Copyright © 2010 Adonai Training LLP. All rights reserved.
How BP Handles The Crisis
$93 million on corporate advertising between April and Jul
Average $5 million a week
$3.59 million spent on Google ads in June
Copyright © 2010 Adonai Training LLP. All rights reserved.
BP Google Ads Spending During Oil Spill Crisis
Source: AdAge.com
Copyright © 2010 Adonai Training LLP. All rights reserved.
What They Should Have Done
Own up to the mistakes
Copyright © 2010 Adonai Training LLP. All rights reserved.
What They Should Have Done
Be more transparent
Copyright © 2010 Adonai Training LLP. All rights reserved.
What They Should Have Done
Copyright © 2010 Adonai Training LLP. All rights reserved.
What They Should Have Done
Show that you really care
Copyright © 2010 Adonai Training LLP. All rights reserved.
What They Should Have Done
Copyright © 2010 Adonai Training LLP. All rights reserved.
Take Away
Q:Do you have a digital crisis management
plan in place?
Copyright © 2010 Adonai Training LLP. All rights reserved.
Contact Me
Facebook.com/roderickthespeaker
Twitter.com/rodericklow
LinkedIn.com/in/roderickthespeaker
Rodericklow.com
AdonaiTraining.com
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