OneStopClick Demand Generation

Leveraging Powerful Online Media for Demand Generation

Our History• Founded 2004 as an online request for quote (RFQ)

service focusing on connectivity & hosting solutions

• In 2010 – a strategic shift in the business responding to B2B buyers changing behaviour

• Leverage online media to provide demand generation services to our clients

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About Us

• A third party business media and analyst company • Publishing online content to engage, educate &

qualify technology buyers within the SMB & Enterprise markets

• Provide demand generation services for technology vendors that want to reach IT decision makers throughout the buying cycle

• 7 year history of successful lead generation for technology vendors & solution providers

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Our Clients Include

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The B2B Buyer has changed forever

• The internet has changed how IT & business professionals make buying decisions. Access to information now puts the buyer in charge, not the sales person

• B2B buyers research, compare vendors & shortlist before engaging with vendors’ sales teams

• What this means is that B2B marketers need to change the way they market in order to succeed

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OneStopClick enables B2B tech marketers to:

• Drive Awareness – Of specific technology solutions and their unique selling

points to IT decision makers

• Gain Visibility – Of prospects in all stages of the buying-cycle

• Capture Intelligence– Unique insight and access into the motivation & mindset

of the buyer

• Interact– With prospects who are researching technology

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We Engage,

• Targeted marketing programs to drive awareness and interest in a specific technology solution

• Publishing targeted content (Buyers guides, vendor comparisons, white papers, technology news)

• Capturing prospects at all stages of the buy-cycle

• We gain visibility of prospects early on in the ‘Market Awareness’ and ‘Vendor Consideration’ phases of the purchase process

• We engage directly with each prospect, understanding their buying intent

• Provide clients marketing teams with research qualified leads to nurture and contact directly

How do we do it?

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Why do we do it? 95% of technology buyers use search as their first choice when seeking

information (according to Google / Tech Target Report)

High organic rankings drive relevant traffic to OneStopClick

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OneStopClick is a Google news provider.

Our research team create unique campaign orientated content daily to drive prospects to relevant content

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Key terms achieve high organic links to OneStopClick

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Prospects are able to view helpful information on providers side-by-side

Positions sponsors brand & offering to qualified prospects during the Vendor Identification / Consideration phase of the buying-cycle

Content provides useful background information before sponsors initiate contact with prospects

Each Campaign Sponsor is featured in research contentCampaign specific research document

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OneStopClick provides a vendor independent platform for B2B marketers to reach technology buyers where they are, online.

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For more information please contact:

Taylor Deakyne Marketing Development Manager

Tel: 0844 243 5670Mobile 07702 074 911email taylor.deakyne@onestopclick.com

Website www.onestopclick.com

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