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A quick presentation from a panel in Prague in June 2007.
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The Old vs The New
WHAT’S TV?
challenges
NEW [ technologiesbehaviorsculture
Wider pipesInfinite storageLow transaction costsCheap tools
1. ATOMS TO BYTES
4. PROSUMERS
5. GATEKEEPERS
2. BYTES A LA CARTE
3. ANYWHERENESS
Media elite’s monopoly over“Amateur” contentPeer-to-peer marketingImmediacy & transparency
Chunks of contentAcross devicesConcurrent
On the goContextualPersonalized
[[[[[ Search engines
Citizen-editorsPopular experts
BADTHE [
costscompetitionscrutinycontrolidentity
[new audienceswider reachdeeper engagementlong-tail marketsfocused content
GOODTHE
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