Nzsomo 2014

@JUSTINFLITTER#NZSOMO | JUSTINFLITTER.COM

SOCIAL IS A BEHAVIOUR, NOT A

CHANNEL#NZSOMO | @JUSTINFLITTER | JUSTINFLITTER.COM

CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT

CONTENT MARKETING IS NOT NEW

THEN VS NOW

THE CAPTIVE AUDIENCE IS DEAD

ADVERTISING IS CONTENT

CONTENT MARKETING IS MORE THAN SEO

YOUR NUMBER ONE JOB IS TO TELL A STORY.

CONTENT MUST = VALUE

IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE

SUCCESSFUL.#NZSOMO | @JUSTINFLITTER

NATIVE ADVERTISING

23

WHAT’S YOUR CONTENT MARKETING STRATEGY?

MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS

CUSTOMERS#NZSOMO | @JUSTINFLITTER

PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST

#NZSOMO | @JUSTINFLITTER

CREATE MANY LIGHT WEIGHT INTERACTIONS

#NZSOMO | @JUSTINFLITTER

THE BEST CONTENT IS…

RELEVANT USEFUL

ENTERTAINING INTERESTING

BRAND/ED EXPERIENCE

IT TAKES GUTS

BE A PART OF THE CONVERSATION

WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH?

#NZSOMO | @JUSTINFLITTER

BE ON-DEMAND - BE #RFA

4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT

#NZSOMOEngageSciences

MEASURE EXPRESSIONS NOT IMPRESSIONS

JAB, JAB, JAB, RIGHT HOOK =

GIVE, GIVE, GIVE, ASK

YOU CAN’T ASK WITHOUT GIVING

THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.

A SOCIAL MEDIA MANAGER IS NOT A DESK JOB

CREATE, ENGAGE, PARTICIPATE.

BE #RFA !