Nuts And Bolts Of Social Media And Facebook

Nuts and Bolts of Social Media:

Seriously, What Am I Supposed To Do?

Shotgun Approach

Build Your Brand

YellowPages

DirectMail

Networking

Events

Brochures

Etc…

Funnel Approach

YellowPages

DirectMail

Networking

Events

Brochures

Etc…

Yellow Pages

Direct Mail

Networking

Events

Brochures

Etc.

Funnel Approach

Yellow Pages

Direct Mail

Networking

Events

Brochures

Etc.

Marketing Velocity

V E

L O

C I

T Y

Marketing Velocity

Social Media

What is Social Media?

Social Media

Sharing informationthrough paper

Sharing informationthrough a computer

Building relationships &selling through events

Building relationshipsthrough a computerMarketing and Sales is now done more efficiently online.

The Big 6

Cocktail Parties Lunch Appointments Trade Shows

Publishing Magazines Producing Television Seminars

blogging

How You Can Use It

LISTEN for buyer keywords, customer compliments or complaints

PROMOTE your product, events, promotions, coupons, experiences

MULTIPLY your sales force through employees or customers

REACH millions of people looking for your product

How You Can Use It

REWARD your fans through promotions and content

PUSH new events or promotions to your best customers

MULTIPLY your marketing by using your fans as tentacles

CONNECT to business owners, executives and professionals

CREATE strategic partnerships that can send you more business

LEAD by providing solutions to online associations and groups

How You Can Use It

How You Can Use It

SHARE your thoughts and vision about your industry, products or services

GIVE free information about how you help clients or customers

CREATE content that can help others in their business or life

blogging

How You Can Use It

SHARE your personality and passion

BUILD relationships through face to face interaction

ENGAGE by being approachable and authentic

How You Can Use It

TEACH how your product or service can bring a client value

LEAD with new thoughts and vision

EDUCATE on the processes and systems that make you unique

What It Won’t Do for You

What It Won’t Do for You

Eliminate a sound integrated marketing strategy. - Long term growth requires a comprehensive marketing strategy that integrates multiple media channels

What It Won’t Do for You

Provide an instant result to the bottom line or a ruined reputation.- Brand equity is developed over a long period of time.

What It Won’t Do for You

Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers

What It Won’t Do for You

Be done by your 12 year old on MySpace. - Working without an experienced professional will waste time, money and create unnecessary risk for your brand equity.

What It Won’t Do for You

Generate meaningful, measurable results rapidly.- Expressive metrics such as sentiment and engagement aren’t apparent for several quarters.

What It Won’t Do for You

Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.

What It Won’t Do for You

Be done in-house by the vast majority of companies.- Leveraging the proficiency of a company dedicated to social media reduces the learning curve, relationship building time and expedites results.

What It Won’t Do for You

Be done without a credible budget.- Hard cash costs may be extremely low, but other necessary components such as time, accountability and hardware need to be considered.

What It Won’t Do for You

Assure increased profits or clout.- Without compelling content, traffic will never come.

Facebook, LinkedIn

and Twitter for

Business

Do Your Homework

Be consistent across channels Identify Key Words Prepare descriptions about your business

Short - About 20 words or 150 characters Medium -

Logo or headshot Jpeg and square

Other pictures of you and your business Contacts to upload

Facebook 101

Step 1 - Create a Personal Page Step 2 - Build a Fan Page Step 3 - Optimize Fan Page with

Content Step 4 - Attract Fans Step 5 - Cultivate Community

Facebook 101

A social networking site that connects people to each other

Ideal for B2C Develop “Fans” around your brand Attract “Fans” by adding selfless

value and exclusive access

Step 1 - Create a Personal Page

Step 2 - Build a Fan Page

Step 3 - Optimize Fan Page

Step 3 - Optimize Fan Page

Step 3 - Optimize Fan Page

Step 3 - Optimize Fan Page

Step 3 - Optimize Fan Page

Step 3 - Optimize Fan Page

Step 3 - Optimize Fan Page

Step 4 - Attract Fans

The “100 Fan” bonus

Step 4 - Attract Fans

Send invitations using contacts in your personal page

Email link to a database In store signage Cross promote on other social media

channels Activate employees Reward people that become fans

Step 5 - Cultivate Community

Post regularly Encourage fans to post their own

content Provide access behind the scenes Be selfless Use video and pictures on a regular

basis Do not assert control over your

brand

702.633.5433@entadvisorswww.entadvisors.com

William Crozerwcrozer@entadvisors.com

David Tolboedavid@entadvisors.com