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Topic: What's a PR professional to do? It's a murky, unclear future for PR professionals , but one thing is certain: permanent disruption as a transformational shift is happening right now and most of us are not paying attention. We promise our morning session will slam into you like a triple-shot of espresso. You'll laugh, you'll cry and we'll leave you wanting more. We'll share case studies and our personal stories about what it takes to survive and thrive in today's business environment. Most importantly, you'll learn about the 8 new eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Created for Canadian Public Relations Society Vancouver Island Chapter - Beyond the Hype Conference https://www.smore.com/jqn7
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What’s a PR person to
do?Lessons from the bleeding edge
November 15
Victoria, BC
I use my head and heart
Digital changes everything
Digital: the marketing game changer
Crowdsource your logo: 99 designs
Do these look similar?
.
Get the right partner(s)
8 new practices for social media and the PR pro
Policy maker
Internal collaboration generator
Tech tester
Comms organizer
Pre-crisis doctor
Relationship analyzer
Reputation task master
Metrics master
http://www.deirdrebreakenridge.com/
There are no easy answers
How to succeed Be proactive. Don’t wait to be asked.
Start with good communication on the inside.
Test technology – always
Listen to be heard and to be relevant
You are always on
Build relationships by giving
Live the brand. Be the brand.
Be accountable.
http://www.deirdrebreakenridge.com/
Sites/apps to explore
http://www.smore.com
http://99designs.ca/
http://fiverr.com/
http://www.swiftly.com
http://www.crushpath.com
http://getpocket.com/
http://www.swayy.co/
https://about.me/
Questions?@chicken_scratch
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