Northwest Ohio PRSA: Toledo's Getting Social 09-04-2009

Toledo’s Getting Social

Local Social Media Activities,Opportunities & Examples

Mike Driehorst / Diamond Communications

Activities

Social Media Breakfast-Toledo, founded 2/2009

Part of series started 8/2007 by Bryan Person

One of 28 Cities in U.S., Canada & Singapore

ActivitiesFocus: Networking and educationMonthly events – 40-80+ attendees eachTopics covered include:

Social MediaMonitoring

BloggingUsing Social Media

for Non-Profits

SMB-Toledo #1 Photo by Mike Brice

ActivitiesOnline Community: http://SMBToledo.Ning.com

SMB-Toledo #5: Sept. 11: Blogging & Lawhttp://smbtoledo5.eventbrite.com/

Twitter:@SMBToledo

#SMBTol

ActivitiesTweetups: When people

who tweet in a particular geographic area actually meet

First Feb. 19, 2009, The Blarney

About 12-30+ each event

ActivitiesFocus: Networking, Socializing; maybe

programs laterNo set group or individual in chargeWhy don’t you organize the next?

ActivitiesOther Social Media / Online Resourceshttp://www.toleeps.com/

http://toledolinks.com/

http://www.socialmediabreakfast.com/

http://www.socialmediaclub.org/

OpportunitiesLocal discussion boards

Get a feel for community sentimentParticipate / Ask questions / ResearchSome promotion allowed

ToledoTalk.com: 1750 members; generalSwampBubbles.com: politics & newsMonroeTalks.com: 4568 members, general

Examples & IdeasFacebook Page: Toledo Museum of Art6000+ Fans

Regular updatesspurs fans’ activity

Examples & IdeasFacebook Page: Toledo Museum of ArtInitiates Discussions

Examples & IdeasTailford Mitchell / 8th Continent Soy Milk:Sara Lopez hired to

be “evangelist”for 8th Continent SoyTwitterFacebookBlogYouTube

THANK YOU!Presentation available at:

http://www.slideshare.net/MikeDriehorst/presentations

Email: Mike.Driehorst@Diamond-Comms.com

Twitter: @MikeDriehorst

Blog: http://www.MikesPoints.com