Nonprofit Recruiting Solutions with LinkedIn

Sponsored by:A Service

Of:

Nonprofit Recruiting Solutions

with LinkedIn

Bryan Breckenridge & Mac Smith

November 2, 2011

Sponsored by:A Service

Of:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

Sponsored by:A Service

Of:

Affordable collaborative data

management in the cloud.

Sponsored by:A Service

Of:

Today’s Speakers

Bryan BreckenridgeNonprofit Success Enabler

LinkedIn Nonprofit Solutions

Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions:

April Hunt, Nonprofit Webinars

Mac SmithDirector of Marketing

Nonprofit HR Solutions

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Doing great work requires great people.

Nonprofit Social Recruiting with LinkedIn

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Bryan BreckenridgeNonprofit Success Enabler

LinkedIn Nonprofit Solutions

LinkedIn | San Francisco Bay Area

Connections: 2,107 | Recommendations: 20

@bgbreck

bbreckenridge@linkedin.com

650-605-2684- office

415-307-9361- mobile

Mac SmithDirector, Marketing & Special Projects

Nonprofit HR Solutions

Washington, DC Metro Area

Connections: 364 | Recommendations: 6

@nonprofithrconf

psmith@nonprofithr.com

202-785-2060- office

540-412-8783- mobile

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2+mil

3+mil

2800 Nonprofit join

LinkedIn per day.

2011 Nonprofit Employment

Trends Survey Findings

KEY RECRUITMENT FINDINGS

1. FAILURE TO PRIORITIZE HR LIMITS RESULTS AND INCREASES

RISK AND COSTS.

2. IT’S STILL “WHO YOU KNOW” WHICH WORKS THE BEST WHEN IT

COMES TO NONPROFIT RECRUITMENT.

3. OVER-RELIANCE ON NETWORKS MAY BE PRESENTING

CHALLENGES.

4. THERE IS A WEALTH OF OPPORTUNITIES TO EFFECTIVELY

MARKET JOB OPENINGS.

5. THERE ARE SIGNIFICANT OPPORTUNITIES TO LEVERAGE

SOCIAL NETWORKING SOURCES.

Find it at www.nonprofithr.com/survey

Failure to prioritize HR limits results and

increases risk and costs

Limits the advancement of the organization’s mission

Limits the development of teams and individuals

Limits strategic perspective

Increases exposure to legal risk

Increases exposure to compliance infractions

Potential increased costs

It’s still “who you know”

Source: 2011 Nonprofit Employment Trends Survey

Top 5 Recruitment Advertising Strategies

Formal network of colleagues/nonprofits

Informal network of colleagues/friends

Newspaper (local online edition)

CraigsList

Newspaper (local print edition)

Personal Network Sources

50%

50%Formal network of colleagues/nonprofits

Informal network of colleagues/friends

Over-reliance on networks may be presenting

challenges

Though formal and informal networks yield significant results,

diversity challenges give pause for concern.

While diversity is regarded as important, almost half of those who

indicate challenges say that the greatest diversity challenge is

balancing ethnic diversity – attracting qualified people of color.

Dr. Ivan Misner is the Founder & Chairman of BNI, as well as a New

York Times best-selling author says, “It is human nature to

congregate with people that are very much like us. People tend to

cluster together based on education, age, race, professional status,

etc.. The bottom line is that we tend to hang out with people who

have similar experiences or perspectives as ours.”

There is a wealth of opportunities to effectively

market job openings

Source: 2011 Nonprofit Employment Trends Survey

There are significant

opportunities to leverage

social networking sources

Source: 2011 Nonprofit Employment Trends Survey

Recruitment and LinkedIn Now

86% of hiring managers use

LinkedIn*

80% of organizations find

talent on LinkedIn*

1 in 5 organizations use

“social media” to “research”

job candidates*

– 1 in 3 “rejected” candidate

because of what they found*

Source: *CareerEnlightenment.com

LinkedIn Nonprofit Solutions

Enable nonprofits to engage what they

need to succeed

Connect the world’s professionals to make

them more productive and successful

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Paid

Tools

Free

Tools

See HR/TA

as vital to mission.

Have dedicated

HR/TA

Have a recruiting

Budget.

Nonprofit HR/Recruiting Statistics

Source- 2010 study of 450 nonprofits by Nonprofit HR Solutions.

Recruit staff & supporters.

Engage key audiences.

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Tell your employer story.

Boost Productivity.

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Nonprofits are social recruiting on LinkedIn

Do we understand Active vs. Passive Candidates?

Active Candidates- Will apply @ your site

- Listen to opportunities

- Respond quickly

- Seek information

Passive Candidates- Don’t have a current resume

- May not listen to opportunities

- May not respond to “apply now”

- Higher bar to respond

Four questions to ask.

Measuring Resultsof our sourcing and posting?

Positioningour organization as an

“employer of choice”?

Engagingtop passive talent?

Understandingour target candidate

audience?

Recruit staff & supporters.

Engage key audiences.

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Tell your employer story.

Boost Productivity.

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1.) Tell your story.

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”InMap”

2.) Make one of these.

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Ele’s Place does. 9 staff 23 “employees”.

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3.) Tell your org story.

.

1.)

2.)

3.)

1.) Promote

2.) Update

3.) Ask

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Taproot Foundation loves using “Admin Tools”

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4.) Live on “Advanced Search”

5.) Engage & promote with “Groups”

Join & participate

Launch one

Post Jobs

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76K+ Nonprofit Groups.

Chronicle of

Philanthropy NTENVolunteerMatch.org

21K 3K 2K

6.) Involve Marketing

“Followers” are good

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LinkedIn Tips Recap

1. Tell your story

2. Create InMap

3. Tell the Org story

4. Use Advanced Search

5. Engage with Groups

6. Enlist Marketing

Invest in these areas.

Measuring Resultsof our sourcing and posting?

Positioningour organization as an

“employer of choice”?

Engagingtop passive talent?

Understandingour target candidate

audience?

Recruit staff & supporters.

Engage key audiences.

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Tell your employer story.

Boost Productivity.

6

3

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1.) A Career Page brings your employer story to top candidates.

83 PPFA Center Affiliate CEO’s said recruiting is biggest challenge.

added 2 board members in minutes.

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2.) Jobs Network pursues passive candidates.

3.) LinkedIn Recruiter helps you find & contact the needles.

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LinkedIn Recruiter: Search Results (848) Save this search

Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy)

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Recruiting SolutionsRecruiting SolutionsRecruiting Solutions

Relationship ManagementThe purpose of the Relationship Management role is to serve as a single point of contact responsible for ensuring the total success and satisfaction of

our relationship. This will be achieved through proactive, consultative interactions that focus on maximizing the full potential of LinkedIn solutions.

One of the key areas of emphasis will be on end user success and engagement. Your Relationship Manager will work with you ensure that best

practices are utilized and reinforced. Additionally, you will be kept up to date on industry trends and how LinkedIn’s solutions address the evolving

recruitment challenges faced by our growing client base.

Your Relationship Manager is:

• A dedicated business contact

• Focused on client success

• Proactive and consultative

• A subject matter expert

Enterprise SupportLinkedIn’s Enterprise Support team provides assistance for both technical and non-technical related issues and questions. US hours of operation are

7am-6pm Monday through Friday (Central Standard Time) when our reps will provide email support and telephone contact by the representative

assigned to your issue. LinkedIn’s Enterprise Support team is also able to escalate other issues to LinkedIn’s Engineering and Web Operations team.

Support options include:

• Dedicated enterprise service team

• Email support with rapid response, phone support based on your issue

• 24x7 access to online help and a knowledge base on answers at your fingertips

• Proactive communication of site issues and maintenance upcoming

• Escalation of issues internally when needed

Education Learning to use LinkedIn Recruiter can be accomplished in various formats.

• Online on-demand training for viewing at your leisure

• Instructor led weekly classes for when you have questions

• Tip sheets as a reference (How to post a job, How to search, Boolean Search tips and more)

• Webcasts with industry experts to help you be more effective in your day to day recruiting strategy

confidential

Channing BerryRelationship Manager

- LinkedIn Internet San Francisco

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Learn more about LinkedIn Nonprofit Solutions.

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Contact us to move forward.

Nonprofit HR Solutions

About us– Nonprofit HR Solutions is the nation's only full-service consulting firm

dedicated exclusively to meeting the human resources needs of nonprofit organizations. Since 2000, Nonprofit HR Solutions has worked exclusively with the nonprofit sector, generating results for organizations supporting advocacy, health and human services, arts and culture, education, the environment, faith-based missions and more.

For more information on Nonprofit HR Solutions, please call 202.785.2060 or visit www.nonprofithr.com.

Our services– HR Consulting & Outsourcing

– Executive Search

– Staffing

– The HR Cooperative

– Nonprofit Human Resources Conference (Oct 7-9, 2012)

– Nonprofit HR Symposia Series (Spring 2012)

– Nonprofit Employment Trends Survey (Winter 2012)

Thank You!

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bbreckenridge@linkedin.com

psmith@nonprofithr.com

Sponsored by:A Service

Of:

Find listings for our current season of webinars and register at:

NonprofitWebinars.com