Nijenrode Yuri van Geest

Mobile Internet & Metaverse:

Now and Future

Nijenrode MasterClass – September 30th, 2008

Yuri van GeestSPRXmobileMobile Monday Amsterdam

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What Makes Him Tick?

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Key Events

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Key Events

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Een Schitterend Ongeluk – VPRO (1993)

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FilmFestival Rotterdam (IFFR)

Steve Mann/MIT

3 Passions

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3 Passions

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www.sprxmobile.com

www.mobilemonday.nl

www.emerce.nl

3 Passions

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We are a strategic, creative design consultancy specialized in mobile

Strategy and concepting for mobile

sites, apps and marketing campaigns

SPRXmobile > Mission

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Claire Boonstra

Raimo van der Klein

Yuri van Geest

Maarten Lens-FitzGerald

Our Team

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• NOS Mobiel (Olympics, Tour de France)– m.nos.nl

• Vodafone (100.000 euro contest, 52 entries)– www.vodafonemobileclicks.nl

• Postcode Loterij• Rabobank• Mobile Monday Amsterdam

Clients

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NOS Mobile

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NOS Mobile

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iPhone Teletekst/NOS

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• Present of Mobile Internet– Growth & Stats– Overview – Mobile Start-ups

• Future of Mobile Internet– Internet of Things-- Context and Location

• The Metaverse

Agenda

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Growth & Stats

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Mobile Eats It All

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• Network • Handsets• OS• Applications• Content• Flat Rate Pricing• Open Mobile Web• Business models

Tipping Point Drivers

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• 1,6 million active users now

• 500.000 active users added next 12 months and increasing

every year !

Dutch Stats

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Japan: Generational Shift

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Daily Mobile Time Spent

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Overview

Mobile Tools

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Two Worlds

Two Relationships

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Market Economy

Social Economy

Trust and Priority

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Virtual World

Physical World (GPS)

Fun & Productivity

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Physical Virtual

Making Mobile Magic

The Wand

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Physical Virtual

Social/Connected/UGC

Commercial/non-UGC

Hyves LBS client/NulazQik/KyteBluetoothingPresence/TwitterRoomware

Payments/NFC(QR) CodesRFIDLB AdWords, banners, SMS en affiliate BluecastingPhysical computing

FacebookMultiplayer GamingDatingChat/TwitterViral Marketing

Wallpaper/ringtonesMobile TV/Books/Video/MusicMobile AdWords (SEA)Mobile SEOSMS/MMS marketingBannering/affiliate/textlinksWidgets/RSS feeds

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Overview

Where are my friends?

Making Mobile Magic

+ Trackr+ KPN Buddyfinder+ Hyves client+ Nulaz

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Your Own Mobile TV !

Kyte.tvComVu/Pocketcaster

Making Mobile Magic

+ Seesmic+ 12seconds.tv+ Qik

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Roomware Project

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Entertainment & Gaming

Presence & Buddyfinder

s

Heavy Social

Networks

Mob. content sharing

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Mobiele sites

Making Mobile Magic

Buienradar KPN in de buurt

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20 mei 2008Raimo van der Klein

Nokia Sports Tracker

QR codes

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Making Mobile Magic

YouTube

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Movels (The Saints)

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Making Mobile Magic

Amazon Kindle

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Physical Virtual

Social/Connected

Commercial

Hyves LBS client/NulazQik/KyteBluetoothingPresence/TwitterRoomware

Payments/NFC(QR) CodesRFIDLB AdWords, banners, SMS en affiliate BluecastingPhysical computing

FacebookMultiplayer GamingDatingChat/TwitterViral Marketing

Wallpaper/ringtonesMobile TV/Books/Video/MusicMobile AdWords (SEA)Mobile SEOSMS/MMS marketingBannering/affiliate/textlinksWidgets/RSS feeds

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Overview

Hot Dutch Mobile Startups

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• Nulaz• TipSpot• MapTheGap• MobyPicture• Mi-i• Exphera

6 Finalists out of 52 !

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What is Nulaz?

Location Based Social Networking

+ =

Mobile Web

www.nulaz.com

Flyer

• Text

tipSpot.com | your social city guide | presentation | September 2008

42

www.tipspot.com

20 mei 2008Raimo van der Klein

www.mapthegap.nl

PLAY THE GAME AGAINST OTHER

VIEWERSTVLet thousands of viewers play each other or vote simultaneously

http://www.mi-i.nl/

• Present of Mobile Internet– Growth & Stats– Overview

• Future of Mobile Internet– Internet of Things – Context

• Viable Sectors

Agenda

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Internet of Things

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Step into the Unknown

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The Medium = The Message (McLuhan)

Use the USPs of Mobile Internet

“The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data.

This is a new kind of data, collective

and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.”

Internet of Things

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The Wand

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• Data gatherer• Connecter• Scanner• Exchanger• Informer• Guide• Filterer• Enricher

http://www.flickr.com/photos/simona84/2088719759/sizes/l/

Mobile Roles

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Roles -> Verbs

Click itSwipe itSync itMake itPlay itPay itExchange itBuy itSell it

Find itTell itEmail itSMS itDate itTwitter itTrace itShoot itEdit it

Record itShare itRate itDigg itBlog itSMS itShow itWatch itFeed it

Check itSchedule itChallenge itStick itTry itGet itRead it……

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More Data + More Roles + More Verbs

= More Social, Less Market

= Nodal Points

Effects on Mobile Content

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WHAT IS HOT? RIGHT NOW?WHO, WHAT, WHERE?

• Techmeme• Veritocracy• Silobreaker• Jaiku/Google

Nodal Points

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Context

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Evolution of mobile

20002008

1992

communicationmobile internetcontextual services

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Context > Content

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Contextual relevant feeds

• Presence Messaging/Microblog• Buddyfinder• Geofencing alerts• News alerts/Goal alerts• Rain forecast/Traffic jams• Food traceability

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Mobile Location Apps

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Search GeoData

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http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/

• Have physical related content

• Have a relation with ‘objects’

• Have ‘sensors’ in the real world

• Make tools for my life (magic wand)

• Access to maps• POI• Databases/

recommendations • Growing role of RDF, OWL,

XML

Effects of Context

Get Physical!

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Physical world assets

• Google Maps/Nokia Maps• POI• Events• Lay-out of grocery stores• Biometrics

“Everything will become an URL, evenconversations”

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• Present of Mobile Internet– Growth & Stats– Overview

• Future of Mobile Internet– Internet of Things-- Context

• Metaverse

Agenda

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The Metaverse

Metaverse

Augmentation

Simulation

PersonalExternal

“The Metaverse will accelerate the transition to a knowledge economy

where the creativity of individuals and groups become a much more important form of capital. It is a platform for self-discovery, identity, learning, MIY and

intrinsic motivation”

Importance

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New Combinations

VIRTUAL WORLDS

2D -> 3D Trend

• Movies• CAD/CAM• Navigation• TV• Chat• Printers• Games• Books• Photos• Web

“In the future, everyone becomes

a living, 3D destination”

3D Profiles & IDs

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Virtual Worlds

• 150 million unique users worldwide• 12% of all internet users worldwide• Examples:

– Stardoll– Second Life– World of Warcraft– CyWorld– Habbo Hotel

“Humans are not mentally living in the 3D world much of the time, even in

the way they inhabit physical space.

3D makes sense in select environments”

Virtual Worlds

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• Immersion• Integration• Fun• Ease of Use• Bandwidth

Key Issues

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LIFELOGGING

Connect to Other Worlds & Minds

Increase your Social Awareness

Via web, mobile web, sms and IM

Twitter

Lifelogging

• Blogs• Twitter• Kyte.tv, Qik• iPod & Nike• Cluztr• Trackr• Dopplr, Plazes/Nokia• Blogging objects and animals

The Self Organizing Universe

MIRROR WORLDS

Mirror Worlds

• Google Earth/Maps/StreetView• Nokia Maps• TomTom

• Microsoft Virtual Earth• Yahoo Maps

• Earthmine• OpenStreetMap

“Smart 3G cell phones which are capable of streaming

location based audio, images, and minor video to

mobile users will be the next major breakthrough in

mirror worlds”

Mirror Worlds: Next?

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AUGMENTED REALITY

“Augmented reality matchmaking/dating

and business/professional networking service”

Benefits

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• Different Product Experience– Deeper– Social– Ecological– Historical

Augmented Reality

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SMS SPRX212 naar 2002 06-113 19 290yuri@sprxmobile.com