Newspaper Readershift

in august 2006, faculty of arapahoe high school in centennial, colorado gathered for a presentation with interesting facts… let’s take a look at some of these facts, and think about the implications for the newspaper industry, the facts indicate that… many of today’s college majors didn’t exist 10 years ago. today’s u.s 21-year-olds have played more than 10,000 hours of video games. and talked 10,000 hours on the phone. they’ve sent or received 250,000 e-mails or instant messages. more than %50 of u.s 21-year-olds have created content on the web. more than %70 of u.s 4-year-olds have used a computer. according to the u.s census bureau. world population has doubled in the last 50 years and growing. number of internet devices is growing too, drastically. the number newspaper circulation has reached 520 million. the number of internet devices has reached 600 million. there are more internet devices than daily newspapers. bulentkeles.com

future of the newspaper industry series

newspaper readershift

if you’re not any of the following skip to the last page• news publisher• news manager• news editor• news marketer• just interested in this presentation

in august 2006

faculty of arapahoe high school in centennial, colorado

gathered for a presentation with interesting facts…

let’s take a look at some of these facts

and think about the implications for the newspaper industry

the facts indicate that…

many of today’s

didn’t exist

college majors

10 years ago

today’s 21-year-oldshave played10,000 hoursof video games

and talked10,000 hourson the phone

they’ve sentor received250,000 e-mailsor instant messages

more than %50of u.s. 21-year-oldshave created contenton the web

wait a minute!

since when do regular fellas create content?

and share with the masses?

isn’t this the papers’ job?

more than %70of u.s. 4-year-oldshave

useda computer

according to u.scensus bureau

world populationhas doubledin the last 50 yearsand growing…

…and sointernet devices

is the number of

number of internet devices

in 1984 1,000in 1992 1,000,000in 2006 600,000,000

currently there are more internet devices than newspapers

and the number is growing every day

call it generation x, y, z, whatever, but…

the reader isshifting

news consumption

a whole new

has become

experience

it’s a new world

and a new consumer

better lighten up

coming up next• newspapers gone digital

also see• grateful to newspapers

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